US breaks $1bn in online Black Friday sales for first time

US shoppers spent heavily online on the crucial Black Friday shopping day, for the first time topping a billion dollars in online sales in a single day, analysts and retailers said.

US shoppers spent heavily online on the crucial Black Friday shopping day, for the first time topping a billion dollars in online sales in a single day, analysts and retailers said.

The start of the American holiday shopping season, known as Black Friday, typically begins with stores opening in the wee hours of the morning on the day after the Thanksgiving harvest holiday. But Black Friday, named for the period when stores traditionally turn a profit for the year, has crept earlier and earlier into Thanksgiving over the past few years, and some critics say a holiday that is supposed to bring families together is losing out to mass consumerism.