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Farmers get tech-savvy, use phones to get rice advice


Philippine Daily Inquirer
First Posted 21:50:00 09/03/2010

Filed Under: Telecommunications Services, Technology (general), Agriculture, Economy and Business and Finance

THE MOBILE phone may soon replace the centuries-old straw hat as the Filipino rice farmer?s must-have accessory.

Already responsible for helping to topple a government in the Southeast Asian archipelago, mobile phone text messaging could now help launch a neat little agricultural revolution.

?Precision agriculture could become available to small-scale farmers at their fingertips within a few minutes,? says Roland Buresh of the International Rice Research Institute (IRRI).

The institute develops new rice varieties and crop management techniques aimed at reducing poverty and ensuring that rice production is sustainable, has minimal environmental impact and can cope with climate change.

The non-profit organization, which has its headquarters at Los Baños in Laguna, now hopes to harness the country?s mobile-phone mania to bring cutting edge techniques to an ancient system.

The Philippines has been called the texting capital of the world, with some 70 million mobile phone users sending up to 300 million messages a day.

From this month, IRRI scientists led by Buresh plan to use text messaging to send precise management advice and fertilizer recommendations to local farmers by Interactive Voice Response (IVR).

All the farmer has to do is dial a number on his mobile phone, toll free. An automated voice message will then ask him a series of questions to which he should respond by pressing a number on the phone keypad.

Once he has answered all the questions he will receive a text message with recommendations on the amounts, sources and timings of fertilizer applications for his specific rice paddy.

Although project scientist Rowena Castillo thinks many young Filipino farmers are already relatively tech-savvy, she admits that the older generation may struggle a bit with the IVR technology.

However, during initial trials of the program, most feedback from the farmers had been positive, Castillo said.

Rice is the staple food of the Philippines but the country is not self-sufficient and last year it was the world?s largest importer of the grain. AFP



Copyright 2011 Philippine Daily Inquirer. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.



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