FIVE months after Sun Cellular was recognized as Asia Pacific?s Most Promising Service Provider by Frost and Sullivan, another prestigious award-giving body?the Philippine Marketing Association through the Agora Awards?hailed Sun as this year?s Marketing Company of the Year.

Now on its 30th year, the Agora Award is given to outstanding individuals and companies who embody marketing excellence.

?This is a testament to our enduring excellence as our unparalleled Call and Text Unlimited products and other services continue to stand out with a distinctly unique proposition in the industry today,? said Sun Cellular CEO Charles Lim.

In 2004, Sun Cellular pioneered the 24/7 Call and Text Unlimited in the country, which has been the flagship product of the network ever since.

One of the judges said that, although Sun Cellular is not the number one player in the local telecommunications industry, ?Sun rocked the industry, and their strategies have ultimately benefited consumers.?

In his acceptance speech, Lim pointed out the company?s contributions in the telco arena.

?We in Sun Cellular are truly privileged and grateful to have played a pivotal role in revolutionizing the way Filipinos communicate through their cell phones,? he said.

The telco?s aggressive marketing and pricing strategies, he said, have benefited the growing 2G and 3G markets.

Lim, together with JG Summit chair and CEO James L. Go and other Sun executives, received the award last November 10 in a ceremony held at the Hotel Intercontinental, Makati.

Sun Cellular?s achievement is another feather in the cap of the JG Summit Group of Companies, ensuring a grand slam win for the conglomerate. In 2007, URC won the Marketing Company of the Year Award, which was then bagged by Cebu Pacific the following year; both companies under JG Summit. ?No other conglomerate in the country has earned such recognition,? says Edith Dychiao, PMA director in-charge for the Agora Awards.

To date, the network boasts of over 5,000 cell sites and still on roll-out for network expansion all over the country. Sun is also seeing significant growth in its prepaid and postpaid subscriber base.

?But our work is not yet over. We intend to keep the momentum going as we aim for market dominance,? Lim added.