MANILA, Philippines – Local telecommunications giant Philippine Long Distance Telephone Co. seeks to enlist more broadband subscribers by introducing a new service that makes it easier to watch television over the Internet.

PLDT announced yesterday that through its innovation, “Watchpad,” myDSL subscribers can now watch their favorite TV shows and films online. Initial channels now available include National Geographic, Cartoon Network, Pinoy Box Office, CNN, Animax Mobile, CNBC, and GMA 7.

PLDT Watchpad seeks to provide broadband subscribers a “revolutionary” service that combines a broadband connection with rich multimedia content.

The company announced that the Watchpad service can be best experienced starting with myDSL P1299 monthly plan. The service is available for free to all myDSL subscribers nationwide, who just need to go online at www.pldtwatchpad.com to get their username and password.

PLDT customer sales and marketing group head Eric Alberto said PLDT Watchpad was a fitting demonstration of synergy in the PLDT group made possible by a partnership with Mediascape, its media partner.

“Through the years, we have continuously reached more households more than all competitors with high impact, direct-hitting acquisition programs, which not only raised awareness and relevance of Internet, but also changed the overall complexion of the business,” Alberto said.

He said the company’s commitment to innovate had earned PLDT myDSL “the most preferred broadband status” four times more preferred over the nearest competition.

“There’s something for everyone on Watchpad. While surfing, DSL subscribers can watch the hottest channels, movies and even play online games for free. You can even update your Facebook, Multiply and Twitter accounts without having to leave your Watchpad Player,” said PLDT myDSL assistant vice president Gary Dujali.

He said there would be bigger broadband offerings in the coming months.