CEBU CITY, Philippines ? After going to other countries to generate business linkages, the Cebu Chamber of Commerce and Industry (CCCI) is exploring investment and trade opportunities in other Philippine cities.

A delegation of over 20 CCCI members have gone on a four-day business mission in the cities of Vigan in Ilocos Sur and Laoag City in Ilocos Norte from August 28 to August 31, the first of the several cities the chamber would be visiting, the chamber said in a press statement emailed to the Philippine Daily Inquirer.

?This will be an opportune time for us to explore the tourism potentials and products of Ilocos Region, as well as to interact and present investment and trade opportunities,? according to business mission chairperson Cristina Lo of the Coast Pacific Manufacturing Corp. Ms. Lo's family hails from Vigan City.

During the four-day business mission, the CCCI delegation met with the business sector in Vigan through a business matching session on August 29.

The City of Vigan, a third class city in the province of Ilocos Sur, is a World Heritage Site and is well-known for its cobblestone streets and a unique architecture that fuses Philippine building design with colonial European architecture.

The Cebu chamber explained that organizing trade missions was one of their strategies to make its members, and Cebu in general, more globally competitive.

The CCCI had been sending business missions to other countries such as the trade mission to Johannesburg and Cape Town in South Africa in 2008 and to Macau last year.