Marketing

Columnists

‘Why are fast food companies like Jollibee into many other businesses?’

February 22, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Why are banks expanding into real estate and shopping mall businesses?’

February 15, 2013 BY:  Ardy Roberto, Ned Roberto
Headlines

Vision drives brands’ longevity; sales determine commodity’s life span

February 15, 2013 BY:  Karen V. de Asis
Columnists

‘Only one way to product-innovate via deconstruction?’

January 24, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How can social marketing help the government?’

January 10, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘What’s in the consumer coping survey that’s not in our UAI?’

January 03, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

Can we apply social marketing in our business?

December 21, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

Like a diamond, can a brand last forever?

December 14, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

For McDonald’s, it is more than just the food it offers

December 07, 2012 BY:  Ardy Roberto, Ned Roberto
Columnists

‘Should we enter Indonesia and Vietnam with our local OTC brand like Unilab did?’

November 23, 2012 BY:  Ardy Roberto, Dr. Ned Roberto
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