Marketing

Columnists

‘Non-user segments as source of far-out revenue growth?’

May 09, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘What should marketing be responsible for?’

April 25, 2013 BY:  Dr. Ned Roberto & Ardy Roberto
Columnists

‘How do we make marketing accountable?’

April 19, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘What’s the best market segment targeting to do?’

April 04, 2013 BY:  Dr. Ardy Roberto, Dr. Ned Roberto
Headlines

Your ad is creative but is it effective?

March 25, 2013 BY:  Roger Pe
Columnists

Experiential positioning

March 21, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘What’s the truth about the profitability of customer retention?’

March 15, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How should we in Sales segment our market?’

March 07, 2013 BY:  Ardy Roberto, Dr. Ned Roberto
latest stories

For marketers, good things come to those who play

March 04, 2013 BY:  Vanessa B. Hidalgo
latest stories

Stress, privacy issues define consumer trends in ’13

February 25, 2013 BY:  Vanessa B. Hidalgo
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