The GCash Digital Excellence Awards 2024, held at Conrad Manila, put a spotlight on the country’s most impactful digital leaders, innovators, and changemakers. This prestigious event serves to honor the outstanding contributions made by individuals, local government units (LGUs), and organizations toward the advancement of digital technology, specifically in promoting a cashless and connected future.
The event underscores the transformative role of digital innovation in financial services, showcasing how technology can bridge gaps, promote accessibility, and enhance the financial journeys of Filipinos. The GCash platform has been at the forefront of this digital revolution, and in his opening remarks, Globe Group Chairman and CEO, Ernest L. Cu, emphasized the company’s mission to revolutionize financial services for Filipinos. He stated, “GCash empowers financial services,” reinforcing the platform’s commitment to creating more accessible financial solutions that support Filipinos’ daily needs.
One of the most compelling themes of the event was the significant role of public sector collaboration in driving financial inclusion. GXI CEO, Renren Reyes, highlighted the essential partnership between the public sector and private companies in enabling wider access to digital financial services. This partnership is pivotal to the country’s progress toward a cashless society and helps ensure that no one is left behind in the digital transformation.
Additionally, Assistant Secretary Rolando C. Puno of the Department of the Interior and Local Government (DILG) graced the occasion, focusing on the importance of promoting financial literacy and the advantages of using digital wallets like GCash. Puno acknowledged how modern technology has empowered government services to reach more Filipinos, enabling them to participate in the growing digital economy. His message resonated with the event’s core mission of bridging the digital divide and modernizing public services for the welfare of all citizens.
Throughout the ceremony, several cities were acknowledged for their outstanding efforts in advancing digital technologies that promote economic growth and social well-being.
Cotabato, for instance, received the “Digital Breakthrough Growth Award” for its pioneering efforts in digital innovation. This award recognizes Cotabato’s substantial strides in using digital technologies to enhance governance, streamline processes, and improve the quality of life for its citizens.
Makati City was also honored with the “Leader in Sustainable Financial Digitalization” award. This recognition highlights Makati’s commitment to developing innovative, environmentally friendly digital solutions that drive both economic growth and sustainable development. Similarly, Tagbilaran earned the “Leader in Sustainable Financial Digitalization” award, further cementing the city’s role as a hub for eco-conscious digital solutions.
The awards also highlighted the critical role of financial literacy advocacy in empowering individuals. Cathlyn Pavia, the Head of Strategy of GCash for Business, emphasized the growing importance of financial literacy in the Philippines, particularly in helping Filipinos maximize the benefits of digital financial tools. The GCash platform, through its partnerships and initiatives, continues to promote financial education as an essential aspect of achieving long-term economic security.
The Securities and Exchange Commission (SEC) of the Philippines was recognized as one of GCash’s regulatory partners. This recognition reflects the SEC’s role in ensuring that digital financial services operate in a conducive and safe environment, fostering trust in the country’s rapidly evolving financial sector.
Victorias City, a prime example of local government innovation, was awarded first place in the DigiCities LGU category for its exceptional achievements in digital governance and innovation. The city’s recognition reflects its leadership in integrating digital solutions into governance processes, improving public service delivery, and enhancing the overall quality of life for its residents.
GCash also bestowed this year’s “Rising Biz Award” to GCash merchant Aina Kim Travel and Tours, in recognition of its remarkable growth and transformative impact in the travel and tourism industry.
The GCash Digital Excellence Awards 2024 was a testament to the remarkable strides being made in digital innovation across various sectors. The event not only celebrated technological advancements but also recognized the people and institutions that are driving the Philippines toward a future that is more inclusive, connected, and financially empowered. By highlighting these accomplishments, GCash and its partners are ensuring that the country’s digital transformation remains on a path of sustainable growth and equitable development.
Through events such as the GCash Digital Excellence Awards, the future of financial services in the Philippines looks promising, as more Filipinos embrace the power of technology to navigate their financial journeys. The collaboration between the public and private sectors, as well as the recognition of exemplary digital initiatives, will continue to play a crucial role in shaping the country’s cashless and connected future.
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