No plan? No problem. Absolut Vodka & SPRITE have teamed up to shake up the Philippine side of spontaneous gatherings and partying, making those hangouts even more legendary with the arrival of a new ready-to-drink (RTD) cocktail.
The perfect blend for life’s best unplanned moments, Absolut Vodka & SPRITE are all about casual, carefree get-togethers with friends—no dress codes, no wristbands, and no formal invites needed this season.
Uniting two globally revered brands, this pre-mixed cocktail combines the smooth, full-bodied taste of Absolut Vodka with the zesty refreshment of SPRITE’s lemon-lime flavor. It’s the ultimate fusion of premium quality and refreshing flavor, now available to make every moment even more unforgettable. Pop off one, and you can be sure to have a blast with your friends.
Mark Dee, Senior Director of Frontline Marketing at Coca-Cola Company for ASP East Region, shares, “In today’s world where planning dominates, Absolute Vodka & SPRITE encourages people to relish life’s unplanned moments. We’re thrilled to bring the ‘Planned for the Unplanned’ campaign to life, offering our adult consumers a unique and interactive experience. We hope that our consumers across the Philippines will be inspired to embrace the unexpected and spark spontaneous gatherings with friends throughout the season and beyond.”
This exciting new beverage combines the smooth sophistication of Absolut with the refreshing, crisp zest of lemon-lime SPRITE. Conveniently pre-mixed and packaged in a sleek 320mL can with 7% ABV, it’s designed for those spontaneous moments and social gatherings, ensuring you’re always ready to indulge in a perfectly balanced cocktail.
Debasree Dasgupta, VP Global Marketing at Absolut Vodka added, “We’re delighted to see the next iteration of the Absolut Vodka & SPRITE journey, with the launch of this campaign platform. Absolut Vodka has always been a key player for the perfect mix in any social occasion, so inviting consumers to try Absolute Vodka & Sprite while enjoying their spontaneous unplanned hangouts with friends couldn’t be truer to our brand.”
Discovering the perfect mix for spontaneous kicks
The Absolut Vodka & SPRITE Ready-To-Drink Alcoholic Cocktail is available in select stores in Metro Manila and will soon roll out to other areas nationwide. Clear responsibility symbols on the cans indicate that the drink is to be enjoyed only by consumers of legal purchasing age. Both The Coca-Cola Company and Pernod Ricard are committed to adhering to responsible marketing practices.
Whether planning a gathering or embracing an unplanned moment, the Absolut Vodka & SPRITE Ready-To-Drink Alcoholic Cocktail offers the perfect blend of premium taste and convenience for only PHP55.00 SRP at supermarkets and PHP 65.00 SRP at convenience stores. It is also available at the official Coca-Cola Flagship Store on Lazada: https://s.lazada.com.ph/a.jbn.
Follow Absolute Vodka & SPRITE on Facebook, Instagram, or visit www.coca-cola.com/ph to know more about their responsible marketing practices, as well as their latest updates.
Always drink responsibly.
ADVT.
This article is brought to you by Coca-cola Philippines.
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