Creating life-changing opportunities through salespreneurship

01:09 PM September 11, 2019

A whole new class of enterprising individuals is emerging from the cluster of salespeople accustomed to the pressures of closing sales and hitting their quota. They can be found in the thriving world of real estate selling where they have discovered and learned the concept of salespreneurship after joining a realty marketing company established by a successful salespreneur himself, Gabriel “Billy” Dominguez.

As the president of Green Circle Realty (GCR) that has been in the industry for over thirteen (13) years, Dominguez introduced salespreneurship as his own success formula that has enabled his company to fulfill its two-pronged mission of wanting to help middle-and-above-middle-income earners acquire affordable, quality homes and providing income opportunities to people who want to upgrade their lifestyles.

Dominguez defines salespreneurship as the combination of creative salesmanship & innovative entrepreneurship. It challenges the traditional sales agent mindset that is limited to setting sales quota and short-term goals. Salespreneurs go beyond just selling a product or service by creating value for what they have to offer. At GCR, President Billy makes sure that his salespeople realize that they do more than just sell homes but are part of the company’s noble vision to help thousands of families dreaming of having their own home.


From Dream Home to Reality

Through the years, GCR remains committed to helping people have access to affordable, quality housing, particularly the OFWs, ordinary workers, starting families and business owners. As the leading and most trusted sales network of ProFriends and its flagship project, Lancaster New City, GCR continues to fulfill this mission.

Purchasing a home can be an intimidating prospect to most people. This is why Dominguez is happy to share that they have made homeownership more affordable through flexible and creative financing schemes.

“With our payment terms, owning a house and lot ranging from P1.5Million – P1.6Million is made more pocket-friendly by having the usually 30% downpayment scaled down to only 12.5% or about P12,000 for 12 to 15 months. This way, there is no initial jolt to their finances,” he explains.

This also allows homebuyers to avail of shorter loan terms and save on interest as they pay the monthly amortization and start earning better income.

To make homebuying more interesting and attractive especially to the growing young professionals and millennial market, Dominguez shares that the amount of two (2) cups of today’s favourite signature coffee or milk tea is already equivalent to the daily payment for a 3-bedroom townhouse. “I always tell our salespeople that we are given the opportunity to educate not only our buyers but other people in general about home investment. We are in the position not only to tap our target market’s purchasing power but also to guide them on how to properly invest their hard-earned money.”

His passion for homeownership comes from his years of service as the Public Affairs Department Manager of Pag-IBIG Fund, where he saw the importance of investing for the future.

“Having your own home is the ultimate Filipino dream. And with the help of our dedicated and hardworking salespreneurs, GCR looks forward to helping more of our kababayans reach that dream,” he said.

From Sales Agents to Salespreneurs

“Our basic requirements for those who want to join GCR is that they are goal-driven, results-oriented and with willingness to serve. Since we don’t offer basic pay or allowances, we are able to gauge those who have the potential to make it big in an opportunity-based profession,” he explained. “We also see those who are committed to partner with us in fulfilling our mission to help more people have access to affordable homeownership.”

To ensure that aspiring salespreneurs get the opportunity to excel in the competitive arena of realty selling, he underscores the importance of providing continuous training and professional development. It is also part of the transformation process of starting as ordinary sales agents to becoming empowered salespreneurs.

He asserts that salespreneurship can be easily learned and adapted even by people who do not have a background in sales or business management. It is mainly about having the heart of a salesman who believes in the product or service he offers, beautifully combined with an entrepreneur’s mindset whose goal is to convert his hard work into profit or revenue.

“It makes me sad seeing salespeople who have the opportunity to earn well, but they end up not financially wealthy. We also see some businessmen who started well but failed in the end. This is all about lack of salespreneurship. All salespeople must learn how to be entrepreneurial while entrepreneurs must be able to practice salesmanship at all times. These two disciplines are inseparable. Combined consistently and beautifully, they will make any sales and business endeavor a tremendous success,” he shared.

GCR’s objective of developing its salespeople to become some of the most successful real estate salespreneurs today has also earned President Billy the monicker, “Master Salespreneur,” not only from his peers in the realty business but from other industries as well.

From Today’s Success to the Next Level

With the success of the company amidst the constantly changing landscape of real estate selling in the country, Dominguez is set to take on more challenges. He hopes to reach out to other industries that will benefit from learning the tenets of salespreneurship and to share his advocacy to more enterprising Filipinos.

“I believe salespreneurship has truly come of age. It is no longer exclusive to salespeople and business people. It can be a major success factor for employees, too. For sure, employers would love to have people in their employ who are consistently selling the company and work as if they are co-owners of the company. The Filipino term “malasakit” describes this aptly. Even students must be taught about salespreneurship at their young age to prepare them for the real world. This is the direction that I want to pursue – to focus on advocating salespreneurship as a discipline that would eventually create a significant impact in the business sector, and in the personal lives of more people as well,” he said.

For more information on how you can join Green Circle Realty’s roster of top-earning salespreneurs or to know more on how you can own your dream home at Lancaster New City, call mobile #: 0917 3088 373; visit their official website: www.thegreencirclerealty.com ; check out their FB: Green Circle Realty (Official Fanpage); or drop by Green Circle’s head office located at Unit 1004, 10th Flr., West Tower, Phil. Stock Exchange Center, Ortigas Center, Pasig City.


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