Hard Rock opens new hotel in birth city of London | Inquirer Business

Hard Rock returns to its roots, opens new hotel in birth city of London

/ 03:59 PM July 14, 2019

Hard Rock Hotel London.

Hard Rock Hotel London. Image: Hard Rock via AFP Relaxnews

It has come full circle for the Hard Rock brand, as the international chain opened a 900-room hotel in the heart of London, where the first Hard Rock Cafe was founded almost 50 years ago by a pair of American businessmen and restaurateurs.

Despite having 29 hotels in locations like Bali, Cancun, Ibiza and Shenzhen, the brand’s London opening marks its first hotel property in the United Kingdom.

Article continues after this advertisement

The Hard Rock Hotel London occupies prime real estate in the city, opening on the corner of Oxford Street at Marble Arch, and houses memorabilia from some of music’s biggest legends, such as the Kirkwood piano used by Queen’s Freddie Mercury as an adolescent and a 1958 letter in Buddy Holly’s handwriting.

FEATURED STORIES

Building on its musical heritage, rooms feature Crosley turntables, while guests are also able to reserve a Fender guitar and jam in their room (to be played with headphones to avoid noise complaints).

The Hard Rock Café is able to seat 370 and features daily live music performances from both local and international artists. The menu is “American-inspired.”

Article continues after this advertisement

The first Hard Rock Café was opened in the British capital in 1971 by American expats Isaac Tigrett and Peter Morton. Or, as the site’s corporate history described, “two shaggy-haired Americans who just wanted to find a good burger while living in London.”

Article continues after this advertisement

Morton would also go on to found the chain Morton’s Steakhouse.

Article continues after this advertisement

More Hard Rock hotels and casinos are slated for cities like Amsterdam, Berlin, Budapest, Dublin, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China.

One of the most anticipated openings this fall is the Seminole Hard Rock Hotel & Casino Hollywood in South Florida, which will become the world’s first guitar-shaped hotel.

Article continues after this advertisement

The Hard Rock chain is present in 74 countries. HM/JB

RELATED STORIES:

Hyatt announces major expansion plan for Asia-Pacific

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

Cities that are most and least prepared for the rise in urban tourism

TAGS: Bali, Cancun, Hard Rock Café, hotel, London, United Kingdom

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our newsletter!

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

© Copyright 1997-2024 INQUIRER.net | All Rights Reserved

This is an information message

We use cookies to enhance your experience. By continuing, you agree to our use of cookies. Learn more here.