2GO funds Mober as logistics battle picks up

Leading logistics provider 2GO Group Inc. is boosting its digital infrastructure with a deal to invest in Mober Technology PTE (Mober), a pioneering tech start-up that offers a platform for same-day delivery of bulky items in the Philippines.

Mober founder Dennis Ng said yesterday that 2GO, a partnership between SM group and Davao-based businessman Dennis Uy, infused fresh capital in exchange for equity in Mober.

Ng said Mober would now be able to service SM’s retailing businesses, providing them same-day delivery capabilities.

The amount of infusion and the equivalent stake were not disclosed but sources estimated this was a seven-figure US dollar deal. Founder Ng will keep the management control in Mober.

2GO Group president Frederic DyBuncio said, “Mober fills in the gap for 2GO being a technology platform that allows on-demand delivery service for big items.”

SM group is investing in logistics to future-proof the conglomerate amid the boom in online shopping in the United States, Europe and even China that has gnawed on traditional retailing.

2GO Logistics chief operating officer Ricardo Aguas said the new partnership allowed the Philippines to witness a synergy of tech and business innovations in the local logistics scene. “This is also a strategic partnership for 2GO as we are also embracing the multiple opportunities the digital world brings,” Aguas said.

With this deal, Mober—the delivery platform tapped by brands like Dunlop, Betterdogs, Fujidenzo, Adidas, Mandaue Foam and Dimensione—will add SM Appliance, Our Home, SM Department Stores and other SM affiliates to its roster of clients.

Mober’s same-day cargo delivery service connects small and medium enterprises (SMEs), shoppers and households, pitching “cost-effective, safe and fast logistical service with a dedicated customer support.”

“We saw a problem that SMEs usually encounter: they have to buy their own delivery van, (resulting in) increased capex (capital expenditure). So we realized why not build a company which provides a solution to this problem,” Ng said. “From individual to businesses, Mober helps you move forward in just a few taps using our Mober app. It’s a click, load, deliver scheme. We offer pickup and delivery services that’s tailored to your specific needs.”

From its founding in December 2015, Mober now has a fleet of 200 vans enlisted through partnerships operating in Metro Manila. Using the fresh capital from 2GO, it is set to debut in other key cities, including Cebu next month.

Investment proceeds will also be used to enhance the Mober app (available on Google Play and App Store) for better scalability.—DORIS DUMLAO-ABADILLA