In social media space, Nescafé brews up a storm
By Riza T. Olchondra
Following its shift from traditional media advertising, Nestle Philippines already made quite a dent online via Facebook as it generated two million “likes.”
Following its shift from traditional media advertising, Nestle Philippines already made quite a dent online via Facebook as it generated two million “likes.”
Nestlé Philippines, operating in the country for more than a hundred years now, plans to expand its “instant” coffee-making facilities here, supposedly investing some $160 million.
Nestlé Philippines is looking forward to the expansion of more coffee bean farms in the country, particularly in Mindanao.
Not all chief executives saw themselves at the helm of a company when they were but teenagers who were about to enter college. Nestlé Philippines Inc. chair and chief executive John Martin Miller certainly had no idea that he would be on the upper echelons at one of the world’s largest manufacturers of fast moving [...]
Consumer goods giant Nestlé Philippines Inc. will be investing more in the country in the coming years, in a bid to offer new products to more markets, particularly consumers on the extreme top and bottom of the economic pyramid. In an interview with the Inquirer on Thursday, Nestlé Philippines chairman and chief executive John Martin [...]
The Nestlé Group, which is celebrating 100 years in the Philippines, is investing some P4.8 billion in a fifth factory now under construction in Tanauan, Batangas. The factory will start operations next year. “By opening a new factory, we are closer to our consumers and our valued customers. At the same time, we are able [...]
