Ford Motor Co. has announced the appointment of Kay Hart as Ford Philippines’ managing director effective June 1. She will report directly to Matt Bradley, Ford Asean’s president. Hart is currently serving as dealer development and field operations director of Ford Asia Pacific, based in Shanghai, China.
Ford Philippines recently announced that it will expand the lineup for its class-defining all-new Ford Ranger at the 2013 Manila International Auto Show this coming April at the World Trade Center with the official launch of the range-topping Wildtrak variants.
Continuing the momentum of its record month and quarterending in December, Ford Philippines today reported the company’s best-ever January performance with retail sales jumping 123 percent year-over-year to 820 units. The exceptional month was driven by strong sales across the growing Ford lineup.
Ford Philippines said Wednesday it ended 2012 on a high note with its “best-ever monthly performance.”
MANILA, Philippines–Ford Philippines set a record performance in October as dealerships nationwide widened their lineup with the availability of new and existing models. October sales jumped nearly 50 percent year on year to 1,248 units from 834 in the same month last year, according to a Ford report. “Customer response to our newly [...]
Ford Philippines on Thursday reported that October represented its all-time best monthly performance, with strong demand that drove overall retail sales up by 50 percent year-over-year to 1,248 units.
Ford Philippines has announced an exciting, interactive and unprecedented launch campaign – “All-New Ford Focus…Start it. Share it. Win it” — designed to engage Filipino consumers with real-life ‘smart-demos’ of two of the all-new Ford Focus’ first-in-segment, smart technologies. The smart demo road show will officially start on Friday, August 3 at SM Marikina.
The gloom of frustration and disappointment over the recent plant closure could have very well been wiped away when Ford Philippines set off a virtual “firework” of eight planned launches in 2012.
The news of the closure of the Ford assembly plant in the Philippines hit the motoring public and the local business community like an earthquake—sudden and seemingly without warning—a calamity amidst a surge in investor optimism. However, the signs were there months before: The American auto giant held the grand opening of its $450-million Thailand manufacturing plant in Rayong, Thailand, in May; Ford ended its local assembly of Mazda3 in January, while that of the Focus ended in June, leaving the Escape as the only vehicle being assembled at the Santa Rosa plant (But that, too, will end, as the last Escape to be assembled here rolls out in December 2012). The economies of scale, as well as supplier base, weren’t there for Ford.
Was it a case of perfect timing? The day before the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) hosted a media primer on its forthcoming 4th Philippine International Motor Show (PIMS), Ford Group Philippines (FGP) announced that it would close its assembly plant in Sta. Rosa, Laguna, by year’s end.
Ford Group Philippines posted a 47-percent drop in vehicle sales to 367 units in January this year, from the 688 it sold in the same month last year, as the flood crisis in Thailand continued to take its toll on the supply and delivery of its vehicles.
The Blue Oval trademark has made Ford one of the world’s top brands, according to auto critic Giles Chapman. In 2004, Ford Motor was the 19th-most valuable brand, according to Businessweek magazine’s annual Global Brands Survey. Early this year, Ford Motor Co. matched Toyota Motor Corp. as the most favorably viewed auto brand by US [...]
