With its eye-catching new Chevrolet bow-tie logo, floor-to-ceiling glass walls, cavernous display floor and large glass-enclosed service workshop, the soon-to-be constructed Chevrolet Makati promises to be the most recognizable dealership in the so-called “automotive row” on Chino Roces Avenue (formerly Pasong Tamo Extension).
Association of Vehicle Importers and Distributors (Avid) member The Covenant Car Company Inc. (TCCI), the exclusive importer and distributor of Chevrolet cars in the Philippines, showcases its latest offerings—the Colorado and Spark—at the ICON Innovation in Mobility Expo on April 5-7 at the Bonifacio Global City in Taguig.
The Covenant Car Company Inc. (TCCCI), the exclusive importer and distributor of Chevrolet automobiles and parts in the Philippines, follows the Filipino tradition of going on road trips during the Holy Week break by providing friendly reminders about the value of maintaining their Chevrolet vehicles for safer worry-free travels.
Did you know that Chevrolet first used its “Bowtie emblem” logo in 1913 designed from wallpaper its founder once saw in a French hotel? Did you also know that a 1951 Chevrolet Styleline DeLuxe Convertible, formerly owned by ‘King of Cool’ Steve McQueen, will be auctioned off in March?
Why should we all be interested in what SUV Chevrolet will roll out these days? Firstly, it was that Chevrolet pioneered the SUV concept when it introduced the Suburban Carryall in 1935. This all-metal body (the trend then was to use metal over wood on the side frames) rode on a half-ton commercial truck chassis that could seat eight passengers or work crews and was powered by a 3.4-liter straight six, 60 HP gasoline engine.
Why the marketing team of Chevrolet Philippines went out of its way to bring in David Pomeranz to serenade the motoring media in a cold night at Tagaytay Highlands was, in a way, predictable.
The year 2012 was a solid one for Chevrolet—the company introduced three new car models that catered to an increasing demand from major segments; sold some 3,200 units; and achieved double digit growth.
THE COVENANT Car Company Inc. (TCCCI), exclusive importer and distributor of Chevrolet car in the Philippines recently introduced its all-new Chevrolet Sonic in the highly competitive sub-compact segment. This is also the biggest segment in the car market right now and with its sedan and hatchback designs, it comes in four variants—an automatic 6-speed transmission and manual transmission for both the sedan and hatchback models. Prices are as follows—P778,888 for the manual version and P828,888 for the automatic version for the sedan model while the hatchback is priced at P788,888 for the manual version and P838,888 for the automatic transmission variant.
In the keenly competitive subcompact segment, the Daewoo-produced Chevrolet Aveo has always lagged behind market leaders Toyota Vios, Honda Jazz, Ford Fiesta and Hyundai Accent. So in 2011, General Motors’ Chevrolet division replaced the Aveo with a totally new, sharper-looking car called Sonic for the 2012 model year.
This diminutive car grabbed headlines when it “jumped” from a plane as well as did an interesting stunt on a lake as part of a multi-phased advertising campaign titled “Let’s Do This.”
The Covenant Car Company Inc. (TCCCI), exclusive importer and distributor of Chevrolet vehicles, parts and accessories in the Philippines offers the market special edition Chevrolet Orlando, Cruze and Aveo with low down payment programs—“Go Places, Go Chevy!” The said vehicles included in the program are suited up with accessories that complement each car’s distinct style and characteristics.
American business author and Fortune 500 companies adviser Michael LeBoeuf once said that “a satisfied customer is the best business strategy of all.”
