Quantcast
Article Index |Advertise | Mobile | RSS | Wireless | Newsletter | Archive | Corrections | Syndication | Contact us | About Us| Services
 
Sun, Jan 29, 2012 04:10 PM Philippines      25°C to 33°C
  HOME       NEWS     SPORTS     SHOWBIZ AND STYLE      TECHNOLOGY     BUSINESS     OPINION      GLOBAL NATION    SERVICES
Advertisement
Inquirer Mobile
Property Guide

INQUIRER ALERT
Get the free INQUIRER newsletter
Enter your email address:

 
Money / Top Stories Type Size: (+) (-)
You are here: Home > Business > Money > Top Stories

  ARTICLE SERVICES      
     Reprint this article     Print this article  
    Send Feedback  
    Post a comment   Share  

  RELATED STORIES  




imns


In chicken they trust

By Clarice Colting-Pulumbarit
Inquirer Southern Luzon
First Posted 23:56:00 10/04/2009

Filed Under: Agriculture, Small Business

LOS BAÑOS, LAGUNA ? For a couple in their late 60s, old age does not mean taking an indefinite break from work. For them it only means engaging in a different arena, one that may spell success.

Ruben and Luz San Mateo found their calling in food products made entirely of chicken meat.

Ruben San Mateo, 69, of Calamba, Laguna, worked overseas in the field of higher education for 16 years with his wife, Luz, before returning to the Philippines to work as a consultant and, later, as a teacher at a nearby college. By the time Ruben turned 56, all six of his children had graduated.

?We didn?t need to do anything more, but we weren?t used to doing nothing. So we thought about going into business,? he said.

With money they saved up for retirement, the couple started a poultry business in 1998, Vitalife Agri Ventures Inc. They bought a 500-square-meter lot in Liliw and put up a poultry farm.

Vitalife started with a contract growing agreement with Purefoods.

In 2003, the couple shifted to meat processing, but still using chicken meat. They realized that they would stand to lose when they continued with their poultry farm.

San Mateo hired two new graduates of food technology from the University of the Philippines-Los Baños to create deli formulations using chicken meat.

From an initial eight products, they now serve up 15 products ranging from Filipino favorites boneless chicken tocino, boneless chicken tapa, smoked chicken longganisa; low value food for daily menu such as chicken patties and chicken luncheon meat; healthy snacks for children such as chicken nuggets and chicken sausages; and premium products?smoked chicken ham and cooked chicken ham.

Their products, usually in 250-gram packs, range from P25 to P40 a pack for the nonpremium products.

Ruben stresses that their products are different from all the rest in that they use pure chicken meat.

?Other chicken products in the market usually add some other meat because chicken meat is tender. But we were able to formulate products that overcame this. We also do not use pig intestines in our longganisa but use collagen casing.?

?We stayed with chicken meat because we wanted a healthy food alternative. It has good cholesterol level and protein content,? Ruben claims.

Asked how they were able to develop their business successfully, Ruben replied: ?We cannot compromise quality.?

Also, he offers this tip to would-be entrepreneurs: ?Ensure your market first before you expand.?



Copyright 2012 Inquirer Southern Luzon. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.



Share

RELATED STORIES:

OTHER STORIES:



  ^ Back to top

© Copyright 2001-2012 INQUIRER.net, An INQUIRER Company

The INQUIRER Network: HOME | NEWS | SPORTS | SHOWBIZ & STYLE | TECHNOLOGY | BUSINESS | OPINION | GLOBAL NATION | Site Map
Services: Advertise | Buy Content | Wireless | Newsletter | Low Graphics | Search / Archive | Article Index | Contact us
The INQUIRER Company: About the Inquirer | User Agreement | Link Policy | Privacy Policy

Advertisement
Federal land
Jobmarket Online
Inquirer VDO
BizLinq