Columns MARKETING RX
Jul 31, 2015
How should we set the market research budget?
Jul 24, 2015
How can the satisfier positioning model be better?
Jul 17, 2015
In brand positioning research, why separate pricing?
Jun 19, 2015
What to do to make market research strategic
May 15, 2015
Selling another brand to an already happy customer
May 01, 2015
Competing with a brand consumers have gotten used to