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What’s brand positioning via corporate reputation?

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Q: We were interested in attending your recent brand positioning seminar but were unable to attend.

Posted: September 12th, 2014 in Columnists,Inquirer Columns | Read More »

What are research AOR and ‘Big Data’ analysis?

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Q: We’re a group of graduating marketing students from your alma mater. We’d like to ask you some questions and you don’t have to suspect that we’re asking so we can use your answers for our Monday marketing class where we discuss your Friday MRx column.

Posted: September 5th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Shouldn’t cost determine price?

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Q: We have a question that’s challenging one of your columns about pricing. It’s the column telling us that, according to Henry Ford way back in the mid-1920s, we should price according to what the market wants and not according to costs.

Posted: August 22nd, 2014 in Columnists,Inquirer Columns | Read More »

Price wars and continuing price segmentation

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We heeded your marketing Rx on what we should do about a competitor who offered his multivitamins at a steep discount.

Posted: August 15th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Risk to premium brand equity

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Q: Your column once dealt with the risk of cannibalization if a premium brand should enter the economy price category. We’re a premium brand of vitamin supplements. Because of the tremendous growth of generics, we’re tempted to participate in the economy price segment with our own “branded generics” like Unilab’s RiteMed.

Posted: August 8th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

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