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Marketing Aquino’s successor

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Grace Poe: 5 areas of strength. INQUIRER FILE PHOTO

We read your column two Fridays ago on Vice President Jejomar Binay being the most likely president to succeed President Aquino. But suppose the Binay rating continues to go down, who among the half dozen likely successors that Peter Wallace analyzed in his recent Wallace Business Forum would come out as the strongest candidate?

Posted: October 17th, 2014 in Columnists,Inquirer Columns,Latest Business Stories | Read More »

Under AEC, how will MSMEs survive?

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Question: We’re a group of MSMEs (micro-, small-, and medium-enterprises) that are more “small and micro” than “medium.”

Posted: October 10th, 2014 in Columnists,Inquirer Columns | Read More »

Integrated Marketing Communication and Binay for President

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Vice President Jejomar Binay INQUIRER FILE PHOTO

We’re all young voters who are very concerned about who will be our next President. Please tell us what you know about how VP Binay effectively used IMC to win as VP and how he can use it again to be elected to the highest position in the land.

Posted: September 26th, 2014 in Columnists,Inquirer Columns | Read More »

What’s brand positioning via corporate reputation?

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Q: We were interested in attending your recent brand positioning seminar but were unable to attend.

Posted: September 12th, 2014 in Columnists,Inquirer Columns | Read More »

What are research AOR and ‘Big Data’ analysis?

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Q: We’re a group of graduating marketing students from your alma mater. We’d like to ask you some questions and you don’t have to suspect that we’re asking so we can use your answers for our Monday marketing class where we discuss your Friday MRx column.

Posted: September 5th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

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