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What’s new in shopper experience research? (part 2)

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Last Friday, we ended our column by stating: “We should illustrate the observation study on consumer product usage behavior as well as examples in today’s setting.

Posted: October 31st, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Shopper experience research for store marketing

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QUESTION: Your MRx column last Oct. 17 had right above it an interesting article by Mr. Josiah Go on Store Marketing. The article heralded store marketing as “the next wave of marketing.” But is there something really new in store marketing?

Posted: October 24th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Marketing Aquino’s successor

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Grace Poe: 5 areas of strength. INQUIRER FILE PHOTO

We read your column two Fridays ago on Vice President Jejomar Binay being the most likely president to succeed President Aquino. But suppose the Binay rating continues to go down, who among the half dozen likely successors that Peter Wallace analyzed in his recent Wallace Business Forum would come out as the strongest candidate?

Posted: October 17th, 2014 in Columnists,Inquirer Columns,Latest Business Stories | Read More »

Under AEC, how will MSMEs survive?

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Question: We’re a group of MSMEs (micro-, small-, and medium-enterprises) that are more “small and micro” than “medium.”

Posted: October 10th, 2014 in Columnists,Inquirer Columns | Read More »

Integrated Marketing Communication and Binay for President

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Vice President Jejomar Binay INQUIRER FILE PHOTO

We’re all young voters who are very concerned about who will be our next President. Please tell us what you know about how VP Binay effectively used IMC to win as VP and how he can use it again to be elected to the highest position in the land.

Posted: September 26th, 2014 in Columnists,Inquirer Columns | Read More »

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