Columns MARKETING RX
Aug 28, 2015
How do we do ‘customer intimacy?’
Aug 14, 2015
What is sensory marketing?
Jul 31, 2015
How should we set the market research budget?
Jul 24, 2015
How can the satisfier positioning model be better?
Jul 17, 2015
In brand positioning research, why separate pricing?
Jun 19, 2015
What to do to make market research strategic