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Why not position on customer goals?

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Q: We’re a group of professors formed by our dean as a task force to craft the positioning for our school’s BSBA (Bachelor of Science in Business Administration) program.

Posted: April 4th, 2014 in Columnists,Inquirer Columns | Read More »

When minimum requirement positioning will still motivate

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Q: We read read your column last week about positioning in a minimum requirement value. Your column said that if our brand’s most important consumer value has already been satisfied by many other brands, then that consumer value has become a minimum requirement. To our customers, it’s now a non-motivator. Therefore, it’s time to look [...]

Posted: March 28th, 2014 in Columnists,Featured Columns | Read More »

Why not position on the customers’ most important product value?

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We are sales engineers assigned to key institutional accounts. We supply and sell in bulk our company’s beverages, juices and coffee. We’ve been sales engineers in this company for more than 20 years. In our sales training of junior or new sales engineers, we’ve stayed with the tried and proven USP (unique selling proposition): “Find out what’s the account customer’s most important product value and if your product has that value, then position in it and you’ll make the sale.”

Posted: March 21st, 2014 in Columnists,Featured Columns,Inquirer Columns,Inquirer Features | Read More »

What’s the latest in brand positioning? Part 2

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Last Friday (March 7, 2014) our reader asked: “It’s been so many years since last we heard anything new about brand positioning. Do you have anything new on brand positioning that can help us once more?”

Posted: March 14th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Raising research superstars in your learning organization

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The Friday before last (Feb.  14, 2014), we ended by pointing out that research develops innovations in business school programs. Then, we closed by asking: “What about in the local scene?  What’s going on, for example, in the College of Business at De La Salle University?”  We turned to those questions last Friday (Feb. 21, [...]

Posted: February 28th, 2014 in Columnists,Inquirer Columns | Read More »

Love and embrace change! Lessons from the Top 10 innovative MBAs in the world

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Q: We’re a virtual community made up of 12 business executives who all graduated from AIM (Asian Institute of Management). Aside from connecting via the Internet, we meet over dinner once a month. During a month’s dinner, we talk about what’s new in each other’s industry and competition.

Posted: February 14th, 2014 in Columnists,Inquirer Columns | Read More »

Bo’s millionaire maids, rural banks and the innovation question

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Q: We are a group of business friends who own rural banks in northern Luzon. We heard you (the Senior MRx-er) speak at our RBAP-MABS conference two years ago. (RBAP is Rural Bank Association of the Philippines. MABS is a USAID-supported Microenterprise Access to Banking Services program.) We liked reading your column especially when you wrote about how the banking sector has been a largely unrecognized source of life-changing innovations like the ATM, the credit card, etc.

Posted: February 6th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Business growing difficulties of a start-up, Part 2

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Q: Last Friday, we had a reader who said: “The books we’ve read on managing innovations and entrepreneurship all talked about the life cycle stages of an entrepreneurial venture company.  Of course, they also cover problems and difficulties in growing a start-up business.  But which one problem and difficulty are the hardest during these first [...]

Posted: January 31st, 2014 in Columnists,Inquirer Features | Read More »

Business growing difficulties of a start-up entrepreneurial venture

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Q: We’re a start-up entrepreneurial venture company in our first three years. We have no problem with what one of your previous columns called continuous innovating. That’s because the four founders of our company are all food scientists and former professors from UP Los Baños. But none of us had any business or management experience.

Posted: January 24th, 2014 in Columnists,Inquirer Columns | Read More »

Saying a large company can innovate more than a small one is wrong

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Q: We’re with our co-SME friends attending an SME association Christmas party when someone brought up your MRx column of last month (December 2013), about the first or second Friday. You talked about who between a small and a large company can innovate more.

Posted: January 16th, 2014 in Columnists | Read More »

Innovation in the newspaper industry

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Q: Last Friday (Jan. 3, 2014), we said that because we ran out of space, we will take up the seemingly more difficult case of innovation in the newspaper industry. To recall, our readers’ request was this: “Will you tell us if our recruitment speakers are correct? Where’s the innovation in these two even longer [...]

Posted: January 10th, 2014 in Columnists,Inquirer Columns | Read More »

Is there innovation in these two older ad media industries?

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Q: We second the request of your readers last Friday (Dec 27, 2013) for you not to leave yet the topic of innovations. We have a related question in the same industry although this one is the ad media industry.

Posted: January 3rd, 2014 in Columnists,Inquirer Columns | Read More »

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