Quantcast
Home » column

Shouldn’t cost determine price?

By

Q: We have a question that’s challenging one of your columns about pricing. It’s the column telling us that, according to Henry Ford way back in the mid-1920s, we should price according to what the market wants and not according to costs.

Posted: August 22nd, 2014 in Columnists,Inquirer Columns | Read More »

Price wars and continuing price segmentation

By

We heeded your marketing Rx on what we should do about a competitor who offered his multivitamins at a steep discount.

Posted: August 15th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Risk to premium brand equity

By ,

Q: Your column once dealt with the risk of cannibalization if a premium brand should enter the economy price category. We’re a premium brand of vitamin supplements. Because of the tremendous growth of generics, we’re tempted to participate in the economy price segment with our own “branded generics” like Unilab’s RiteMed.

Posted: August 8th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Isn’t it naïve to say we welcome competition, including price competition?

By

Q: We like your column’s series on price competition and the coming Asean integration 2015. We’re distributors and dealers of household appliances including PCs. Our product lines have been hit and continue to be hit by intense and intensifying price competition.

Posted: August 1st, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Won’t price competition eventually lead to more price competition and kill the industry?

By

Q: We read your column of last Friday on price competition that will accompany the coming Asean integration. Your diagnosis and marketing prescriptions made complete sense. But that’s in the case of the glassware market.

Posted: July 25th, 2014 in Columnists,Inquirer Columns | Read More »

Advertisement

News

  • Vice President Binay assured of fair treatment at Senate hearing
  • NPA rebels ransack banana plantation in Compostela Valley
  • Communications breakdown stops MRT operations
  • Canadian PM bans Chinese media from Arctic trip
  • 3 Japanese students die in California crash
  • Sports

  • US picks 12-man roster for basketball World Cup
  • Fiery Blazers cuff Generals
  • Guiao not buying trade plea of star Lee just yet
  • Surging Archers, Tams eye share of UAAP lead
  • Arenas joins Iverson in November Manila visit
  • Lifestyle

  • 111-year-old from Japan recognized as oldest man
  • The ALS Ice Bucket…
  • RG Capital Holdings Inc. spearheads Edificio 1587 groundbreaking ceremony
  • ‘Kim Kardashian: Hollywood’ is hot but boring
  • Denims, music and Sky Ferreira
  • Entertainment

  • China shuts down Beijing Independent Film Festival
  • McConaughey, Spacey lead Emmys race as TV widens doors to Hollywood stars
  • Diaz and Segel embrace unusual thespic ‘obligation’
  • Mitoy Yonting wins some, loses some
  • Slap-happy
  • Business

  • BSP issues new credit card restrictions
  • New investor vows to turn RPN 9 around
  • Private sector leaders meet to tackle Asean trade issues
  • Harbor Star at odds with BOC
  • Paxys mulls over delisting
  • Technology

  • Court of Appeals stops P7-B text refund
  • 220 Japanese girls caught cybersoliciting
  • Teenager shoots himself while posing for a selfie
  • Microsoft to unveil new Windows software–report
  • Bill penalizing techy intruders advances to plenary
  • Opinion

  • Editorial Cartoon, August 23, 2014
  • AFP, Janus-faced?
  • What if ‘politically motivated’?
  • Aquino’s lasting legacy
  • Contrasts
  • Global Nation

  • China warplane in ‘dangerous’ intercept with US jet—Pentagon
  • PH to pull out peace troops in Golan Heights, Liberia
  • Filipinos in San Francisco rekindle memory of Ninoy’s martyrdom
  • Filipino sailor in Togo undergoes tests for Ebola
  • Itu Aba: On this rock stands PH suit against China
  • Marketplace
    Advertisement