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‘If we go after the DE market with the best product, surely success is guaranteed?’

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Question: We’re a brother and sister team seeking to become successful entrepreneurs in the male personal care market. It’s my sister who had the idea. She told me once how I had in my cabinet more beauty and personal care products than she had. And yet, she said, “there’s no company that’s the L’Oreal, Avon or MAX Factor of the males.”

Posted: June 15th, 2012 in Columnists | Read More »

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