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Shouldn’t cost determine price?

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Q: We have a question that’s challenging one of your columns about pricing. It’s the column telling us that, according to Henry Ford way back in the mid-1920s, we should price according to what the market wants and not according to costs.

Posted: August 22nd, 2014 in Columnists,Inquirer Columns | Read More »

Price wars and continuing price segmentation

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We heeded your marketing Rx on what we should do about a competitor who offered his multivitamins at a steep discount.

Posted: August 15th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Risk to premium brand equity

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Q: Your column once dealt with the risk of cannibalization if a premium brand should enter the economy price category. We’re a premium brand of vitamin supplements. Because of the tremendous growth of generics, we’re tempted to participate in the economy price segment with our own “branded generics” like Unilab’s RiteMed.

Posted: August 8th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Isn’t it naïve to say we welcome competition, including price competition?

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Q: We like your column’s series on price competition and the coming Asean integration 2015. We’re distributors and dealers of household appliances including PCs. Our product lines have been hit and continue to be hit by intense and intensifying price competition.

Posted: August 1st, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Won’t price competition eventually lead to more price competition and kill the industry?

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Q: We read your column of last Friday on price competition that will accompany the coming Asean integration. Your diagnosis and marketing prescriptions made complete sense. But that’s in the case of the glassware market.

Posted: July 25th, 2014 in Columnists,Inquirer Columns | Read More »

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