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Why should a religious service bother about positioning?

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QUESTION: We’re husband and wife in our late 50s and who are devout Catholics. Two of our three teenage children have left the Church to become born-again Christians. As a mother, I’m upset and still don’t understand their conversion. My husband and I have agreed to join our two Christian teen son and daughter in two or three of their Sunday worships. While my husband liked the services, I honestly did not. I found them too rehearsed. Even the preaching was more for show than spiritually inspiring.

Posted: November 21st, 2014 in Columnists,Inquirer Columns | Read More »

Market research: Quantitative or qualitative?

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Question: We’re three marketing and advertising professors at an Association of Marketing Educators (AME) member school of business. We learned about your talk at the College of Business, De LaSalle Taft on Qualitative Research. We wanted to attend but we heard about it after the talk.

Posted: November 14th, 2014 in Columnists,Inquirer Columns | Read More »

What’s new in shopper experience research? (Part 3)

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Last Oct. 31, we made two promises.   One was to give current examples of observation studies about consumer purchase and usage behavior experience for store marketing.   The other was to explain why there is this resurgence in store marketing and store marketing research.   Our examples in the two previous columns were from […]

Posted: November 7th, 2014 in Uncategorized | Read More »

What’s new in shopper experience research? (part 2)

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Last Friday, we ended our column by stating: “We should illustrate the observation study on consumer product usage behavior as well as examples in today’s setting.

Posted: October 31st, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Shopper experience research for store marketing

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QUESTION: Your MRx column last Oct. 17 had right above it an interesting article by Mr. Josiah Go on Store Marketing. The article heralded store marketing as “the next wave of marketing.” But is there something really new in store marketing?

Posted: October 24th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

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