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Won’t price competition eventually lead to more price competition and kill the industry?

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Q: We read your column of last Friday on price competition that will accompany the coming Asean integration. Your diagnosis and marketing prescriptions made complete sense. But that’s in the case of the glassware market.

Posted: July 25th, 2014 in Columnists,Inquirer Columns | Read More »

With integration comes price competition

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Q: Next year, the Asean integration will start. We’re in glassware manufacturing and are worried about the coming price competition. We read, for example, that BDO president Nestor Tan said that it would be like the PBA playing against the NBA. We’ll be no match. Just to show how small we are, Mr. Tan said that if you were to combine our top 3 banks (BPI, BDO and Metrobank), these will be only as big as Bangkok Bank, which is the seventh largest in Asia.

Posted: July 18th, 2014 in Columnists,Featured Columns,Headlines,Inquirer Columns | Read More »

What’s the pricing rule in the premium price segment?

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Q: We’re A non-life insurance agency. During the training of our insurance agents, one of the most often asked questions is not about raising or lowering “price.” We have the full range of high and low “priced” non-life insurance policies. So the question most asked is about our customers. It’s about how our agents can shift a customer from a low “priced” policy to a higher “priced.”

Posted: July 11th, 2014 in Headlines,Inquirer Features | Read More »

What’s pricing rule in premium price segment?

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Q: We appreciate your answer to last Friday’s (June 27, 2014) question regarding the issue of raising prices in an economy price segment without suffering a revenue fall.

Posted: July 4th, 2014 in Columnists,Featured Columns,Inquirer Columns | Read More »

How or when can we raise prices in the economy price segment?

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We’re marketing majors and graduating this school year. We now regularly read your column because our marketing professor last year devoted our Monday class to discussing your Friday column of the previous week.

Posted: June 27th, 2014 in Columnists,Inquirer Columns | Read More »

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