Quantcast
Home » byline

Shopper experience research for store marketing

By

QUESTION: Your MRx column last Oct. 17 had right above it an interesting article by Mr. Josiah Go on Store Marketing. The article heralded store marketing as “the next wave of marketing.” But is there something really new in store marketing?

Posted: October 24th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Marketing Aquino’s successor

By
Grace Poe: 5 areas of strength. INQUIRER FILE PHOTO

We read your column two Fridays ago on Vice President Jejomar Binay being the most likely president to succeed President Aquino. But suppose the Binay rating continues to go down, who among the half dozen likely successors that Peter Wallace analyzed in his recent Wallace Business Forum would come out as the strongest candidate?

Posted: October 17th, 2014 in Columnists,Inquirer Columns,Latest Business Stories | Read More »

Under AEC, how will MSMEs survive?

By

Question: We’re a group of MSMEs (micro-, small-, and medium-enterprises) that are more “small and micro” than “medium.”

Posted: October 10th, 2014 in Columnists,Inquirer Columns | Read More »

Integrated Marketing Communication and Binay for President

By
Vice President Jejomar Binay INQUIRER FILE PHOTO

We’re all young voters who are very concerned about who will be our next President. Please tell us what you know about how VP Binay effectively used IMC to win as VP and how he can use it again to be elected to the highest position in the land.

Posted: September 26th, 2014 in Columnists,Inquirer Columns | Read More »

What’s brand positioning via corporate reputation?

By

Q: We were interested in attending your recent brand positioning seminar but were unable to attend.

Posted: September 12th, 2014 in Columnists,Inquirer Columns | Read More »

Advertisement

News

  • WHO eyes mass Ebola vaccines by mid-2015
  • Hong Kong protesters to vote on gov’t offers
  • NY, NJ order Ebola quarantine for doctors, others
  • De Lima seeks end to Maguindanao case bribery rift
  • BSP declines custody of Marcos paintings
  • Sports

  • Talk ‘N Text, Rain or Shine nail first win
  • IEM whips FEU, claims Shakey’s V-League finals slot
  • Tagaytay Highlands cements WGAP 3-peat
  • Superal 3 off Czech bet after a 73
  • PSL goes to Ilocos; Petron, RC eye No. 2
  • Lifestyle

  • Peta’s ‘FnL’ finds craziness in language–or several versions of it
  • Gantimpala Theater Foundation is looking for a new home
  • Ready for a 6-peat feat
  • ‘It’s about getting to the finals’
  • Samsung launches Galaxy Note 4, Gear S–available in stores starting today
  • Entertainment

  • Behn is still very much ‘around’
  • JHud in a dancing mood
  • Moving dramas put Brad Pitt and Robert Downey Jr. through the wringer
  • ‘Fury’ inspires Shia LaBeouf to make peace with Alec Baldwin
  • Unfair to Lyca
  • Business

  • Anti-impotence drugs seized
  • Tan pioneers BPO office dev’t in a township setting
  • Aquino seeks business sector’s help
  • ‘Medical cannabis better than some analgesics’ —former DOH secretary
  • Stocks close lower
  • Technology

  • Zuckerberg speaks Chinese; Beijing students cheer
  • SC reminds netizens: Nothing stays private on Facebook
  • LTFRB goes after Uber vehicles; MMDA disagrees
  • SC: Privacy laws do not apply on Facebook photos freely uploaded by Internet users
  • Google offers peek into Bhutan with Street View launch
  • Opinion

  • Editorial Cartoon, October 25, 2014
  • Overstretched
  • Fishy
  • Beyond the stutters
  • Liveable cities
  • Global Nation

  • Asean Community seen as ‘formidable force’
  • AFP apologizes for secretive operation
  • Merkel gifts China’s leader Xi with map of ancient Asia
  • What Went Before: USS Guardian running aground Tubbataha Reefs
  • Jennifer Laude buried in Olongapo City on UN Day
  • Marketplace
    Advertisement