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MarketingRx Archives | Inquirer Business

Columnists

How can we grow our business in the gift giving market?

January 01, 2016 BY:  Dr. Ned Roberto
Columns

WHO is the right qualitative research respondent?

May 22, 2015 BY:  Dr. Ned Roberto
Columns

Why is the UAI no longer able to help in brand positioning?

February 06, 2015 BY:  Ned Roberto
Columnists

No brand may be a diamond, but what about Crayola?

January 29, 2015 BY:  Dr. Ned Roberto
Columnists

How are business schools in the Philippines innovating? Lessons to be learned

February 21, 2014 BY:  Dr. Ned Roberto & Ardy Roberto
Columnists

‘Effectiveness of our sponsorship budget: How to be accountable?’

May 30, 2013 BY:  Dr. Ned Roberto & Ardy Roberto
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