MARKETING RX Archives | Page 8 of 21 | Inquirer Business

Columnists

How or when can we raise prices in the economy price segment?

June 27, 2014 BY:  Dr. Ned Roberto
Columnists

How can we price ‘where the market wants?’

June 20, 2014 BY:  Dr. Ned Roberto
Columnists

How can a Visayan company succeed in Metro Manila?

June 06, 2014 BY:  Dr. Ned Roberto
Columnists

For generating sales, should we go promo or advertising?

May 30, 2014 BY:  Dr. Ned Roberto
Columnists

Why not position just on our USP or differentiator?

April 25, 2014 BY:  Dr. Ned Roberto & Ardy Roberto
Columnists

Why not position on customer goals?

April 04, 2014 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

When minimum requirement positioning will still motivate

March 28, 2014 BY:  Dr. Ned Roberto & Ardy Roberto
Columnists

Why not position on the customers’ most important product value?

March 21, 2014 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

What’s the latest in brand positioning? Part 2

March 14, 2014 BY:  Ardy Roberto, Dr. Ned Roberto
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