Ardy Roberto Archives | Page 11 of 13 | Inquirer Business

Columnists

What can a small store like me do to get more business?

November 18, 2011 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Why not drop selling from our budget and put it on advertising?’

November 10, 2011 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Should we drop advertising from our budget and put it all on promo?’

November 04, 2011 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Why should cost of goods also be marketing’s responsibility?’

October 28, 2011 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

What is advertising’s ROI?

October 20, 2011 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘How about the stress testing of the rest of SWOT?’

October 14, 2011 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

How to carry out a more meaningful SWOT analysis?

October 07, 2011 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

‘Is there such a thing as promo fatigue?’

September 30, 2011 BY:  Ardy Roberto, Ned Roberto
Columnists

‘How can we make a strategic alliance with a competitor work?’

September 23, 2011 BY:  Ardy Roberto, Dr. Ned Roberto
Columnists

Can our brand value positioning protect us from price competition?

September 09, 2011 BY:  Ardy Roberto, Dr. Ned Roberto
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