This digital rewards system might be the new game-changer for loyalty programs

The events of the past couple of years have placed a renewed emphasis on the word “essential”. Unilever, which has been providing essential products for every aspect of Filipino life since 1927, understands the changes and demands of the New Normal. In 2020, the multinational company has ramped up its initiatives to adapt to the times by joining the loyalty program landscape and launching U-COIN, its own digital rewards program. Since its launch, U-COIN has increased every Filipino’s ability to engage with Unilever’s brands in more rewarding ways.

With U-COIN, Unilever offers Filipino consumers “added value” for their purchases and engagement with the brand’s channels, while also rewarding their transition into the digital marketplace to meet consumer demands amid community lockdowns.

U-COIN has demonstrably been a game-changer in the field, with its recent milestone announcement of over one million registrations. Registered users can use their collected U-COINS to redeem exciting rewards from merchants such as SM Shopping, Robinsons Department Store, Ace Hardware, True Value, Smart, Globe, McDonald’s, Jollibee, among others.

U-COIN users are rewarded for every purchase of a Unilever product, whether online or in-store. One U-COIN is worth 1 peso on select rewards, allowing users to collect their U-COINs and redeem exclusive perks and vouchers from Unilever’s variety of partner vendors. Users get five free U-COINs upon registering, and more are awarded when they engage with official Unilever Philippines channels.

No purchase is required to begin collecting U-COINs.

In celebration of the digital rewards program’s first-year anniversary, users were also given a chance to win up to 10,000 U-COINs (equivalent to Php10,000 cash for their e-wallets) through the Lucky U Raffle. The U-WIN Raffle Promo served as another chance for users to win exciting prizes like e-wallet credits, gadgets, and a year’s worth of Unilever grocery items – all they had to do was complete a simple survey. Watch out for more promos similar to these this year!

What makes U-COIN a game-changer is the inclusivity it offers. The loyalty rewards program was designed to make sure as many people as possible will have a shot at enjoying U-COIN perks and incentives for every product they purchase from the Tindahan Club App. U-COINs are also rewarded to those who buy from Unilever’s USTORE (ustore.com.ph).

You can join the U-COIN program by visiting ucoin.com.ph. Follow the on-screen instructions to register and be among the over one million Filipinos who enjoy the convenience, rewards, and benefits that U-COIN program members have.

INQUIRER.net BrandRoom/JA