CDM and Lazada host inaugural LazUCon for over 20k eCommerce industry peers

Certified Digital Marketer (CDM), the pioneer in digital marketing education and transformation, teams up again with Lazada, the leading e-commerce platform in the Philippines for continuing the advancement of seller education. Through Lazada’s learning and education portal Lazada University, the “Year of Learning Online” (YOLO) program was launched at the recently held LazUCon event last February 3 to 4.

Livestreamed via Lazada’s Lazada University and Facebook page, the event brought together over 20,000 aspiring entrepreneurs, brands and sellers with notable e-commerce and digital marketing experts from CDM, Havas Ortega, Nielsen Philippines, QUIDDITY Usability Labs, Quanta Digital, and ADA Philippines via interactive and engaging lectures and panel discussions, as well as keynote speeches by industry experts such as Neelesh Bhatia, Co-Founder and CEO of Akadasia, and Vanessa Tanco, President and CEO of iACADEMY.

Lazada sellers, aspiring business owners, e-commerce business professionals alike had the opportunity to gain e-commerce knowledge and insights of the digital economy through LazUCon 2021. One source is quoted to say that “the session tackled about important topics for sellers to improve current ways of marketing products or even choosing the right products to sell on our store, even the tools to use to see what trendy things does people in the Philippines search , in this way we sellers can now use some tools to optimize how we do our decision for the improvement of our store.”

“This partnership with Lazada to launch the first-ever LazUCon 2021 is indeed a landmark event for e-commerce sellers in the Philippines,” says Certified Digital Marketer (CDM) president Hans Roxas-Chua. “The program and lectures we designed for LazUCon provide sellers with well-curated and highly customized online learning experiences from the industry’s best thought leaders and innovators in the Philippines’ e-commerce landscape.”

With the rising demand to learn more about e-commerce brought on by the shift to online shopping, CDM offers an E-Commerce Certification Program. With this blended learning program, participants can get a better understanding of end-to-end e-commerce strategy, marketing and execution through a more asynchronous type of learning, mixing both highly-interactive live sessions with content-filled self-paced learning.

“LazUCon is just the start of our YOLO campaign to promote the culture of learning among the seller community,” says Carlos Barrera, Lazada Philippines’ Chief Operating Officer. “In the pipeline, we will be hosting small group LazUCon events to provide regular updates on various e-commerce topics such as having a new mindset to approach an online business, industry trends and tactics, as well as sharing sessions from brands and sellers that have found success on Lazada.”

To learn more about CDM’s Online E-Commerce Program, visit www.cdm.ph.