Fruitas supports COVID-19 frontliners

Lester Yu

Leading kiosk operator Fruitas Holdings has supported the country’s frontliners in the war against the coronavirus (COVID-19) pandemic using food and beverage products in its portfolio.

Fruitas has delivered over 100,000 fresh products to frontliners as part of its commitment to donate 1,000 bottles of fresh fruit juice everyday to healthcare workers, local governments and other frontliners during the enhanced community quarantine.

The program supported 52 hospitals, eight city halls, nine barangays, and more than 20 other civic groups, Fruitas said in a press statement.

Donated products included coconut juice, other fresh fruit juices, as well as fresh milk from Bukidnon Milk Co., which was meant to boost the immunity of frontliners.

Negril Trading Inc., a Fruitas subsidiary carrying De Original Jamaican Pattie, also provided close to 10,000 Jamaican Patties to frontliners.

Furthermore, Fruitas provided over 20,000 meals from Sabroso Lechon and its other new concepts to frontliners during the quarantine period.

“We are always ready to provide assistance to Filipinos especially during these challenging times. We hope that our products re-energized the frontliners in the fight against COVID-19,” said Fruitas president and chief executive officer, Lester Yu.

“We are also thankful to our own frontliners who contributed to the success of our donation campaign and continued to serve our patrons even in the face of the pandemic,” he added.