SLI’s main man continues to deliver on his promise

With Robles at the helm, SLI continues to create quality, affordable homes that are built to last.

It has been providing Filipinos with homes that, aside from offering the best value for money, also uphold family values and raise the standards and quality of living.

With over four decades in the real estate industry, Sta. Lucia Land has always made it its mission to bring forward quality residential developments which are built to last.

From lakeside developments and residential towers to golf and country clubs and masterplanned townships, long-standing Sta. Lucia Land continues to innovate through the years, especially to suit the changing needs and demands of every Filipino looking for a property to invest in.

The company has even furthered its efforts to serve Filipinos working abroad by establishing offices outside the country. It has offices in London, Singapore and Dubai. It also has accredited real estate brokers and sales personnel based in Ireland, Italy, France and Spain.

And at the helm of one of the country’s biggest and most trusted real estate developers is Sta. Lucia Land president Exequiel Robles whose strong leadership has helped the company stand strong through the challenges that came their way.

Robles was thrust into the business at the young age of 15, when he helped in the family business then called Buen-Mar Realty, a small scale property developer founded by Robles’ father Buenaventura Robles and aunt Marcela Robles-Santos.

“I was around 15 years old when I started helping and assisting in the family business,” Robles shared. “Being the eldest among the brood I was somehow tasked to study and understand the ropes of the real
estate industry. My first task was to take charge and assist in the filling of papers in the register of deeds,” he recalled.

When his father passed away four years later, followed by his aunt, the young Robles was left with no choice but to help run the business.

Robles was the recipient of the Prix D’Excellence Award-Property Man of the Year and the Diplomate in Real Estate.

“I was only 19 years old when my father passed away and being the eldest in the brood of eight, I felt that I had the responsibility to take over the business if only to ensure the future of my siblings and keep my father’s vision and dream alive,” Robles shared.

“It was not something that was forced upon me. I just felt the need and the desire to do it and carry on with the task,” he added.

Serving as a testament to Robles’ significant contributions to the local property industry are two awards accorded him by the recently concluded 2019 Property and Real Estate Excellence Awards. The Sta. Lucia Land president was the recipient of the Prix D’Excellence Award-Property Man of the Year and the Diplomate in Real Estate. The distinctions were conferred by the Philippine chapter of the International Real Estate Federation or Fiabci-Philippines.

“Indeed, these awards are a fitting tribute to all the hard work, expertise and innovations we have put in for more than four decades now,” Robles said as he expressed his gratitude to Fiabci-Philippines for the recognition.

“These will surely inspire us to create, for our aspiring homebuyers, more quality, affordable homes that are built to last,” he added.

According to Robles, the homes and communities that Sta. Lucia Land has created do not only provide shelter, but more importantly, these help uplift the quality of life of the Filipinos who have chosen to call a Sta. Lucia Land development their home.

By continuing his father’s and aunt’s legacy, Robles—and the entire Sta. Lucia Land team—is enabling more and more Filipinos to create and leave their own legacy for their families as well.