AIM turns 50, rebrands

The Asian Institute of Management (AIM), which is celebrating its 50th anniversary next year, has embarked on a major rebranding program alongside the redevelopment of its Makati campus for around P2.5 billion.

In a briefing Friday, AIM president Jikyeong Kang unveiled a new logo that represents the dynamism of the school and Asia.

“This is to give the public the message that AIM is changing just like how Asia is changing, just like how businesses are changing.  This is our way of bringing attention to AIM where lots of exciting things are happening,” Kang said.

She said the new logo stayed true to AIM’s heritage by keeping the colors—royal purple, blue, green and yellow —and the meaning was consistent in terms of dynamism, quality, sustainability, care and concern for others.

A group of business leaders, along with prominent educators and the Harvard Business School, founded AIM in 1968.

“Today, through this new identity, AIM is reinforcing our commitment to contribute to the meaningful growth of Asian enterprise and societies by developing professional, entrepreneurial and socially responsible leaders and managers. We are looking forward to shaping more future leaders and change-makers in the coming years,” Kang said.

On the “campus revitalization” program, Kang estimated that this would cost between P1 billion and P2.5 billion.