SMEG Philippines launches flagship store at Park Terraces in Makati

With the kitchen being the new central living hub of a home, more emphasis is now being put on designing kitchen cabinets and choosing the perfect appliances. Among the different brands in the retail kitchen appliances market, SMEG is one of the top names incorporating technology and style into every product. SMEG stands for Smalterie Metallurgiche Emiliane Guastalla, or Enamel Works from Guastalla Emilia.

Last week, SMEG Philippines launched its flagship store at the Park Terraces in Makati. SMEG president Ton Concepcion stressed in his speech during the event: “The new Park Terraces store is representative of our brand’s move into the lifestyle space. We are not just here to sell kitchen appliances, we are here to bring out the best in food, to bring people together, and to make dream spaces a reality.”

At the successful opening with media and foodies enjoying the impressive visual display of the SMEG units, Ton revealed that the beautiful thing about their SMEG appliances is that they are creations of technology and style. He said that any chef could attest to that claim and cooking is indeed a pleasure using their products. SMEG line includes free-standing cookers, range hoods, dishwashers, grills, gas hobs, coffee makers and toaster ovens aside from its iconic refrigerators.

Dining selections for guests of the event were freshly prepared during live cooking demos using Nutraease cooking ware, demonstrating both the technology of the SMEG appliances, and the functionality of the Park Terraces store.

Lifestyle magazine

Complementing SMEG’s transition into a lifestyle brand is the launch of its lifestyle magazine, Stile de Vita. Featuring real life SMEG users and their passion for cooking, the maiden issue features SMEG ambassador, master chef Cyrille Soenen who worked at the Intercontinental Hotel Manila. He was the head chef of the Prince Albert Rotisserie, a dining institution in the Philippines. Owner of Cicou and currently the head chef of Impression at Resorts World, chef Cyrille graced the event as their honored guest.

The beautiful SMEG Park Terraces store is designed by distinguished architect, Gil Coscolluela of W.V. Coscolluela Architects. Upon entering, one is welcomed by rows and rows of beautiful SMEG appliances ranging from their wide selection of different design lines. With its high ceiling and full-length glass walls, natural light enters and embraces the wide-open layout. SMEG design lines are proudly displayed across the showroom, ranging from the sleek and classy Linea, to the stylish and colorful ’50s Retro.

One-stop shop

They have collaborated with Optimus Space Solutions, a kitchen cabinet supplier, so they are a one-stop shop for appliances, kitchen cabinets and after-sales service taking out the stress in building your kitchen.

While having been in the Philippines for only 9 years, SMEG is a well-established brand worldwide. In the Philippines, the brand has partnerships with multiple prestigious names, including Ayala Land Premier, Shangri-La and Rockwell. “I have a vision of making the Philippines a SMEG country, and it’s coming to life” says Ton Concepcion.

The SMEG Park Terraces store is now officially open to the public. Interested buyers can drop by the store daily, at West Street corner Arnaiz Avenue, Makati City. While browsing, walk-in customers can be treated to refreshments as the well-trained SMEG staff attends to their needs. The Park Terraces store will also be open to private events and small gatherings. Contact (632) 877-smeg (7634) or www.smegphilippines.com for more details and info about its ongoing online promo for a chance to win a SMEG mini-ref. The promo ends tomorrow, Aug. 14.