MSAP holds Confluence Media Congress 2015

MSAP 2015 speaker Paolo Mercado of Nestle Phils. explains the rise of mobile commerce in China.

Manila, Philippines — The Media Specialists Association of the Philippines (MSAP) is holding the second MSAP Media Congress on April 13 – 14, 2015 at the Newport Performing Arts Theater in Resorts World Manila. The theme of this year’s congress is focused on the idea of “CONFLUENCE,” or the process of merging ideas or factors together. The 2-day event will feature meaningful talks from various thought leaders of the advertising and media industry, as well as trends, insights, and best practices from high profile brand luminaries.

This year’s notable speakers include local and international experts such as Nestle Philippines’ Paolo Mercado, ABS-CBN’s Gabby Lopez, TV5’s Chot Reyes, Yahoo APAC’s Greg Forbes, and more.

Slated to take place every two years, the MSAP Media Congress aims to update media agencies, clients, and media organizations on emerging trends and industry developments. In 2013, the focus of the forum was on the noticeable shift in media consumption. This year, the discussion will include the importance of data and technology as new players along with their implications to the current media landscape of the Philippines.

For more information,visit www.msap.com.ph