Colorado website offers easy to pick up info

As Chevrolet Philippines continues to navigate the new and discerning market of pick-up trucks from having recently launched the all-new Colorado, it has hit on the perfect way to touch base with the people who need it most.  Market studies have shown that the general profile of a pick-up enthusiast is summed up by an active, achiever and multitasking lifestyle.

With that in mind, the exclusive importer and distributor of Chevrolet automobiles and parts in the Philippines, The Covenant Car Company Inc. (TCCCI), has extended its usual services to include a Colorado website specific to the Philippines to make information more accessible and readily available anytime, anywhere.

Not surprisingly, the trend in the pick-up segment is to go the same route as most of the intelligent and practical consumers out there go to—the Internet.  The development on net accessibility has encouraged a culture of making purchases on the strength of information and reviews online.  It’s this new insight has spurred Chevrolet Philippines-TCCCI to go the extra mile for prospective patrons.

Senior   marketing manager, Bel Laureola, who heads all digital-related efforts for Chevrolet Philippines-TCCCI, said:  “We believe in the power of information and we want to be where our customers are as we find it essential to constantly listen to them and two of the main avenues to reach them are through the social media network and a product website.  We acknowledge that the public always has a right to know all the necessary details of what they’re purchasing, so we’re saving interested buyers their precious time and effort by presenting relevant information in these avenues. So straight from a brand that prides itself with almost a hundred years of truck-building heritage, we’ve created www.chevroletcolorado.com.ph that caters to the Filipino pickup truck market.

“And far from just being a regular online brochure, we went the extra mile to present an appealing, responsive and engaging website for our customers to learn more about the Colorado while enjoying their online interaction. In addition, we’ve conquered the world of Facebook (Chevrolet Colorado Philippines) and Twitter (Chevycoloradoph) as well so our customers or ‘fans’ and ‘followers,’ respectively, can stay connected to us 24/7.”

Links to Chevrolet’s Twitter and Facebook accounts are  on display in their corporate website: www.chevrolet.com.ph