Russian tech firm expands into PH

Russian technology firm Noda Company Inc. is setting up shop in the Philippines, drawn by the glowing prospects of the country’s booming business process outsourcing (BPO) industry.

At a briefing this week, Noda, known as Nauman in its domestic market, said its foray into the Philippines would be its first venture outside the former Soviet Union, where all of its existing customers are currently based.

“Our unique approach for contact centers can really benefit Philippine companies. Our solutions can cut operational and maintenance expenses and, at the same time, enable these centers to provide high-quality service,” Noda CEO Andrey Zaitsev said in a briefing in Manila.

Noda offers software solutions for BPO firms, particularly in the call-center space. Its products range from networking to voice over Internet Protocol (VOIP) systems.

Through its “Contact Center” solution, Noda said it aims to provide its potential clients a cost-effective, easy-to-use and comprehensive way to manage their inbound and outbound call traffic.

“Noda can give its partners competitive prices, training and certification for partners’ technicians, and sales people, technical support from pre-sales to implementation, and complete documentation for marketing and sales purposes,” the company said in a statement.

Zaitsev said the Philippine BPO industry’s rosy outlook made the country an obvious choice for Noda’s expansion.

The Philippines is now ranked as the world leader in voice-based BPO services, thanks largely to the high level of English proficiency in the local workforce.

The Philippine BPO sector, which employs 638,000 workers, booked $11 billion in revenue in 2011.

Industry forecasts show the sector growing 20 percent annually to more than double its size by 2016.