Israel-PH tech relations reinforced by growing Israeli-owned BPO firm
Reliasourcing, a leading Philippine-based and Israeli-owned Business Process Outsourcing (BPO) company, has carved a niche as a significant force in strengthening the relationship between Israel and the Philippines. More than just providing outsourcing solutions, the company is fostering innovation, cultural exchange, and economic growth between the two nations.
With its focus on driving outsourcing trends in sectors like SaaS, social gaming, e-commerce, and fintech, Reliasourcing’s impact on the global tech ecosystem continues to grow, establishing it as a vital partner in advancing business objectives for Israeli companies worldwide.
A vision rooted in partnership
Founded in 2021 by Yoray Ofek, Reliasourcing operates with a clear vision—to bridge cultural and operational gaps while offering world-class outsourcing solutions. Ofek, a third-generation entrepreneur and the current president of the Israel Chamber of Commerce of the Philippines (ICCP), brings his family’s decades-long ties to the Philippines into Reliasourcing’s ethos, with a foundation that enables the company to provide culturally aligned solutions that resonate with Israeli businesses and their global operations.
Ofek’s vision is reflected in Reliasourcing’s ability to cater to companies’ unique needs through its Operations-as-a-Service (OaaS) model. Starting from customer support to technical development, Reliasourcing helps Israeli businesses scale while benefiting from the Philippines’ vast talent pool and service-oriented workforce.
According to Ofek, “Our goal is to allow companies to focus on their core expertise, knowing their supporting operations are in capable hands.”
The Philippines as strategic hub for outsourcing
The Philippines has long been a global leader in the outsourcing industry, thanks to its highly skilled, English-speaking workforce and strong cultural adaptability. Reliasourcing amplifies these strengths, positioning the country as an indispensable hub for Israeli businesses seeking to expand their operations cost-effectively and efficiently.
Reliasourcing’s workforce, comprising over 600 professionals, excels in various domains such as customer service, sales, technical support, and workforce management, allowing companies in the Israeli tech ecosystem like Playtech, ThriveDX, and Connecteam to access specialized services tailored to their business
requirements. Doing so allows these companies to focus on innovation and market expansion all while ensuring exceptional customer experiences.
Driving innovation through AI, technology
As part of its commitment to staying ahead of industry trends, Reliasourcing has embraced technological advancements, particularly in artificial intelligence (AI). The company’s integration of AI tools into its operations enhances efficiency and enriches its service offerings, and these AI-driven solutions complement the human touch, which remains a cornerstone of Reliasourcing’s approach to customer service.
Reliasourcing’s focus on innovation underscores its commitment to delivering high-value services to Israeli tech companies, for a synergy that allows businesses to scale operations rapidly without compromising quality.
Building bridges through cultural alignment
One of Reliasourcing’s unique strengths lies in its cultural alignment strategies. The company begins each partnership with an in-depth understanding of its clients’ workflows, systems, and customer relationship management (CRM) processes.
Ofek highlights the importance of cultural understanding in global business: “Israeli companies appreciate the Filipino workforce’s adaptability, persistence, and service-oriented mindset. These qualities create a synergy that drives long-term partnerships.”
Reliasourcing’s success is not just about operational excellence as it also contributes significantly to the economic relationship between Israel and the Philippines. Facilitating the entry of Israeli companies into the Philippine market, Reliasourcing has created numerous employment opportunities while promoting knowledge transfer and technological advancements.
Looking ahead, Reliasourcing aims to expand its services further, leveraging its expertise to enter new industries and markets. The company’s commitment to integrating advanced technologies like AI and fostering human-centered service approaches ensures it remains at the forefront of the BPO industry.
Reliasourcing’s role in bridging Israel-Philippines relations now extends beyond business. Championing innovation, cultural understanding, and economic growth, the company has become a pivotal force in shaping the global tech ecosystem.
As Israeli companies continue to recognize the advantages of outsourcing to the Philippines, Reliasourcing stands ready to lead the charge, proving that collaboration and shared vision can drive progress and mutual success.
