Lucio Tan’s Forbes inclusion boosts Eton
THERE’S NOTHING like the prestige a billionaire exudes upon the company he keeps; more so if this billionaire has been certified as among the world’s richest. When business tycoon Lucio Tan was recently ranked in Forbes Magazine’s 314th richest, Eton Properties Philippines Inc. (Eppi), which he chairs, had just celebrated its fifth anniversary. Naturally, Eppi’s fifth birthday party was made all the more momentous with the achievement of its chair.
Erwin de Pedro, Eppi spokesperson and vice president for marketing, told Inquirer Property that the Forbes citation “is a testament to Mr. Tan’s inspiring success story and strong business acumen. The recognition also validates Eton Properties’ credibility as a developer and reinforces clients’ confidence in buying from a successful conglomerate.”
Tan has diverse business interests, ranging from airline and banking services, property development, liquor and tobacco manufacturing. Eppi is a member of the Lucio Tan Group of Companies, one of the biggest business conglomerates in the Philippines. Its foreign counterparts—Eton Properties Group of China and Eton Properties Limited of Hong Kong—are recognized real estate brands with over 30 years of experience. The local arm of the real estate company continues to expand.
Innovation Nation campaign
On its fifth year, Eppi is launching its Innovation Nation campaign to “highlight the out-of the-box creative conceptualization, planning and execution that the firm and its host of consultants pour into developing each of Eton’s residential and commercial developments.”
Eton City in Sta. Rosa, Laguna—its flagship and first township development—goes head to head with Ayala Land’s Nuvali in terms of location and market share. Eton City is a full-scale mixed-use township project featuring the country’s first residential island lot development.
De Pedro belied talks that construction of Eton City had stopped. “It did not stop construction. Construction and development works in various components of the township project are in full swing,” he said.
De Pedro said that in many respects, Eton City is a distinct development. Envisioned to be the “Makati of the South,” Eton City occupies 1,000 hectares of meticulously masterplanned prime property that is home to the country’s only residential island lot development South Lake Village inspired by next-generation waterfront cities such as The Palm in Dubai and The Pearl in Qatar.
Unique residential enclaves
Eton City has announced it would offer unique residential enclaves catering to various markets, a world-class business district and vibrant commercial and leisure destinations.
South Lake Village is envisioned to be a high-end community of 16 exclusive islands surrounded by a massive 35-hectare man-made lake, resulting in cooler temperatures all year round. A product of nature, technology and modern engineering, these island lots are projected to raise the bar in exclusivity, security and privacy.
Other developments at Eton City include RiverBend, West Wing Residences and the newly launched TierraBela.
Eton Centris in Quezon City, on the other hand, is its second township touted as “a city within a city.”
In five years, Eppi has launched a total of 43 projects, which include those of its two fully owned subsidiaries—Belton Communities Inc. and First Homes Inc.
Among Eton’s residential developments are Makati-situated projects: The Eton Residences Greenbelt, Eton Parkview Greenbelt, Belton Place and Eton Tower Makati. Manila-situated projects include Eton Baypark Manila, One Archers Place and 8 Adriatico. Its other projects are Eton Emerald Lofts in Ortigas; 68 Roces and One Centris Place, both in Quezon City; and Eton City’s South Lake Village, Riverbend and West Wing Residences in Sta. Rosa, Laguna.
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