Startup launches app to empower mothers

TOOL FOR MOMS Mila cofounder Jezz Kierulf presents the key features of their newly launched health data management app. —CONTRIBUTED PHOTO

Fragmented medical records pose a significant challenge in pediatric health care, leading to incomplete assessments and suboptimal outcomes for children.

Filipino startup company Mila Business Solutions Corp. has come up with a way for parents to digitize and safekeep their children’s baby books. Through newly launched Mila App, the company seeks to streamline health management data and help families record their members’ medical history.

“With Mila, we’re providing mothers a powerful tool to effortlessly manage their children’s health, ensuring peace of mind, confidence, and ease,” says Mila chief marketing officer Jezz Kierulf.

Other than using it to save medical records, users can utilize the “patient-centric” app through managing appointments and interactions with healthcare providers

Kierulf notes a study showing that 64 percent of parents forget important details about their child’s medical history during appointments with doctors, while 50 percent have misplaced their baby book more than once.

This said, health educator Katrina Florcruz-Dacanay highlights the importance of saving such records to help health-care providers make diagnosis and point-of-care testing more accurate.

“Having this information would make it easier for us (doctors) to see what has already transpired, what has already been given. What is the plan of the doctor for the child,” Dacanay says in a media briefing.

In line with the International Mother’s Day celebration, Mila Business Solutions Corp. announces that the app underscores its dedication to support and empower mothers to take proactive roles in their family’s health care.

“Mila App is designed to provide mothers with convenient access to their family’s medical and health-care data, all in one secure digital storage,” Mila CEO Faustino Salvador Jr. says.

Subscription plan

The app, backed by Pulse 63, a growth-focused accelerator and healthcare venture arm of Kaya founders, can now be downloaded through their website (https://mila.com.ph/). It gives users free access to services, but will soon be charging a yearly subscription.

A subscriber then can have four family members’ profiles within the app, allowing the user to save their records in text, JPG, or PDF formats.

When asked how much it will cost, Salvador says, “I can’t comment yet but it’s super cheap.”

Mila categorizes information into four sections: Prescriptions, Lab Results, Medical History, and Health Notes.

Users can also save their vaccination records, and reminders and share their prescriptions and lab results with their contacts.

To ensure security, the app employs “robust security measures to ensure data encryption, stringent access controls, and compliance with privacy standards.”

“Down the line, we would want Mila to be an ecosystem wherein it’s easier for the patients to actually book a doctor or go get a lab test,” Salvador says.