Apple ends Samsung's 12-year run as top smartphone seller

Apple ends Samsung’s 12-year run as world’s top smartphone seller

/ 09:52 AM January 17, 2024

SAN FRANCISCO, United States  —Apple’s iPhone for the first time became the world’s biggest selling smartphone after rival Samsung’s 12-year run as leader, data showed.

According to data from the International Data Corporation released on Monday, the iPhone stole Samsung’s crown in 2023 with 234.6 million units sold, compared to the South Korean firm’s 226.6 million units.

The US tech giant commanded a 20.1-percent market share ahead of Samsung’s 19.4 percent, the IDC said.


Analysts from the closely watched market tracker said Apple’s rise was due to the success of premium devices such as the iPhone.


READ: Smartphone sales sag globally -market tracker

They also pointed to an increasingly fragmented market for smartphones that run on the Android operating system, citing low-end Samsung rivals such as Transsion and Xiaomi as well as Honor and Google.

The success of Huawei’s well received offerings in China also had an effect on Samsung’s drop in sales, the IDC said.

The sales data came ahead of the latest release of Samsung models expected at an event in California on Wednesday.

READ: Microsoft topples Apple to become global market cap leader

According to IDC, global smartphone shipments declined 3.2 percent to 1.17 billion units in 2023, though the group said the industry was recovering after a sluggish period.


“Growth in the second half of the year has cemented the expected recovery for 2024,” the IDC said in a statement.

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

TAGS: Apple, samsung, smartphone

© Copyright 1997-2024 | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.