Mansmith honors 2023 senior marketing mentors | Inquirer Business

Mansmith honors 2023 senior marketing mentors

/ 02:02 AM January 13, 2023

On its fifth year, the Mansmith Market Masters Awards (MMMA) once again honors outstanding senior marketing executives who mentored members of their teams toward both professional and personal excellence. Because of their mentorship, their mentees became the recipients of the Mansmith Young Market Masters Awards (YMMA), which is the first and only recognition program for marketers and entrepreneurs 35 years old and below in the Philippines. The awarding ceremony will be part of the 14th Mansmith Market Masters Conference which is happening on May 17, 2023, at SMX Manila, gearing for a wider audience to emulate and learn from these four awardees.


1. Mars Aaron is the founder of Villa Socorro Agri-Eco Village. Earlier, he was the marketing director of Unilever Philippines and president and chief executive officer of Unilever-Bestfoods. He was nominated by Pamela Tiu Takai, a 2011 Mansmith YMMA winner and currently the chief marketing officer of Nestlé Philippines. As a mentor, Aaron believes in getting the views and opinions of his mentees. He also teaches them to be hands-on and to not be afraid to “get their hands dirty.”

2. Issa Guevarra-Cabreira is the chief commercial officer of Globe, who was at the forefront of its expansion as well as integration of e-money and mobile health access in their telecom offerings. She was nominated by Winsley Bangit, 2011 Mansmith YMMA winner and currently chief customer officer of GCash. As a mentor, Guevarra-Cabreira emphasizes the importance of setting up one’s self with support because she believes that it is impossible for anyone to do anything on his or her own. She is also a big advocate of having the right work-life balance.


3. Ana Aboitiz-Delgado, the senior executive vice president, chief customer experience officer and chief digital channels officer of UnionBank of the Philippines, is at the helm of the bank’s customer experience and digitalization. She was nominated by Ron Batisan, 2019 Mansmith YMMA winner and currently senior vice president of UnionBank. Aboitiz-Delgado has taught her mentees to be customer-centric before deciding on what technology to use, ensuring that the vision, story and customer experience design are all aligned. This allows the teams to put aside personal biases and focus efforts on what would work best for the customer.

4. Angie Flaminiano, president and chief operating officer of NutriAsia, was nominated by Gretchen King, 2016 Mansmith YMMA winner and currently senior marketing manager of NutriAsia. One of Flaminiano’s legacy as a mentor was teaching and emphasizing the value of excellence as everyday habit, alongside focused innovative thinking. This led to record-breaking achievements among her mentees.

These four executives will join a highly decorated roster of previous awardees: John Concepcion, CEO of Unilever RFM Ice Cream, Inc.; Margot Torres, managing director of McDonald’s Philippines; Noel Lorenzana, president and CEO of Mediaquest Inc. (Cignal TV, TV5 Corp.); Didith Morales, in-field operations director of Roche Philippines; Raffy Fajardo, president and general manager of Procter & Gamble; Gina Lorenzana, vice president for personal care of Unilever Philippines; Rene Reinoso, chief operating officer of the Philippine Daily Inquirer; Edwin Totanes, vice president and group head for marketing of Universal Robina Corp.; Dennis Balajadia, CEO of the Dragon Edge Group; Ken Lingan, country head of Google Philippines; Rosa Simba, senior vice president for Nestlé Philippines; Robert Trota, president and CEO of Max’s Group; Backy Baquiran, president of Unilab; Jeffrey Go, general manager for the Philippines and Indonesia of GSK; Joy Isla, customer development director of Unilever; and Michael Tan, president and CEO of LT Group. Only past YMMA winners can nominate their mentors for the MMMA. Both the MMMA and YMMA are organized by Mansmith and Fielders, Inc, the first and only advocacy-based marketing training and consultancy group in the Philippines. Mansmith was also awarded as Most Innovative Company at the 2021 Asean Business Awards.

With these programs, Mansmith seeks to inspire and celebrate outstanding marketing and mentorship that have allowed generations of marketers to build from each other’s achievements and to continue to trail-blaze their own paths with excellence and innovation. —contributed INQJosiah Go is chair and chief innovation strategist of Mansmith and Fielders Inc. The search for the 18th Mansmith YMMA is ongoing till March 30, 2023.

See details at Register for the 14th Market Masters Conference at

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