Meta executive says holiday sales were earlier and bigger this year

Vice President for the Global Business group at Meta Nicola Mendelsohn speaks during a Reuters NEXT Newsmaker event in New York City, U.S., November 30, 2022. REUTERS/Brendan McDermid

The head of Meta Platforms’ business group said on Wednesday that the holiday shopping season started earlier than usual this year and produced a Black Friday sales weekend that appeared to be the biggest on record.

Consumers anxious about supply shortages were stocking up early on desired gifts, while businesses with excess inventory sought to clear it out with heavy discounts, said Meta vice president of Global Business Nicola Mendelsohn, speaking in an interview at the Reuters NEXT conference.

“We’re seeing that there are more and more deals, and so we’re helping obviously to connect advertisers to be able to reach the people that matter to them,” she said.

The holiday ad sales could be a welcome respite for Meta, which has been struggling this year as advertisers and consumers pulled the plug on spending amid soaring costs and rapidly rising interest rates.

The company forecast a grim outlook for the fourth quarter and laid off 13% of its workforce earlier this month, heavily affecting Mendelsohn’s team. More than half of those laid off were in business positions, executives told employees.

Mendelsohn said she checks in with her team regularly to ask how people are feeling, encouraging employees in stressful times to focus on “what you can control.”

“Don’t see the whole thing as a big amorphous mess, kind of break it down,” she said she tells them.