The South of Metro Manila sprints to growth and gives a promise of progress with Vermosa by Ayala Land | Inquirer Business

The South of Metro Manila sprints to growth and gives a promise of progress with Vermosa by Ayala Land

/ 10:42 PM November 15, 2022

MANILA, Philippines – The 4th largest estate of Ayala Land is poised to fuel the progress in the South of Metro Manila. It’s the 725-hectare VERMOSA central business and residential district that encompasses the cities of Imus and Dasmarinas in Cavite.

Perceived as the new growth center and the hub of Cavite’s economic, residential, social, cultural and sports activities, Vermosa was launched in 2014 when Phase 1 of the residential projects began and to date, continues to aggressively pursue every aspect of its development. Since its launch in 2014, it continues to spur growth in the Daang Hari corridor.


In this sprawling property can be found the perfect mix of living outside the metropolis yet within commuting distance placing everything that residents need within easy reach.


Vermosa Campus Town is the estate’s commercial district intended to become a modern contemporary urban center.  Accessible via Daang Hari, its key developments include Ayala Malls Vermosa, the De La Salle Santiago Zobel School (DLSZ), the Ayala Vermosa Sports Hub (AVSH) and other institutional and commercial locators.​ Ultra-wide landscaped pedestrian walkways, bicycle lanes, jogging paths, active street life and pocket parks are suitable for one’s health and wellness goals. Investors and businesses wanting to expand in the South should not overlook setting up shop here.

Vermosa ’s charm has attracted some 40,000 visitors monthly who enjoy the relaxing outdoor vibe while dining in their favorite restaurants such as McDonald’s, Jollibee, Peri-Peri, and Starbucks.  Soon to open would be: Burger King, Army Navy,  Panda Express Chowking, Coffee Bean and Tea Leaf. These dining concepts will surely be a welcome addition to the on-the-go community and add to the many reasons why Vermosa is worth the visit.


In addition, its strategic location is proximate to key urban centers through various road networks—via Daang Hari Road, SLEX through the MCX exit, and the upcoming Cavite Laguna Expressway (CALAX) Road. It has three access points through Aguinaldo Highway, two at Molino Road, and one at Jose Abad Santos. The proposed LRT 6 that will pass through Daang Hari road only increases the accessibility to Vermosa.

Leading Growth Center South of Metro Manila

Vermosa’s unique mixed-use estate development is aimed at solidifying the growth in the South. Almost 60 percent of the whole property is earmarked for residential use with diverse living options from all Ayala brands, namely: Ayala Land Premier, Alveo, Avida and Amaia; 24 percent for open, green spaces for suburban charm and around 16 percent is set aside for commercial and institutional use, including Ayala Vermosa Sports Hub.

Likened to be the Makati of the South, it is envisioned to be the financial and commercial center this side of the country and home to sports facilities, malls, offices, institutions, schools, entertainment venues, government centers and BPOs, among others. Vermosa affords residents with features for an all-important work-life balance within a gentle environment that fosters an enhanced sense of community. It will be, in essence, a place of convergence where everything that residents need and want is at their fingertips for an easy yet exciting lifestyle.

Completing the office and residential offerings would be the Landers Superstore to open beside Ayala Malls Vermosa.

Advocates of Healthy Living

Vermosa boasts of being the benchmark in active lifestyle. It is the first estate to advocate  healthy and active  living, as evidenced by its state-of-the-art technology, equipment and facilities in Ayala Vermosa Sports Hub (AVSH) which opened in 2018.

The 8-ha AVSH is a unique offering of Vermosa,  an integral part of the whole estate.  AVSH supports the Ayala Center for Excellence in Sports (ACES), the Ayala Group’s program for the good of the Filipino athlete. It currently serves as a complete one-stop training and lifestyle destination for triathletes, sports enthusiasts and even for students.

Touted as the premier destination for “new-age” sports,  AVSH gives access to professionally managed sports facilities that adhere to international standards such as the Fina-standard Olympic size pool with Omega Timing System, and the only IAAF Certified nine-lane track oval in the Philippines.

Key Stages of Development

Last May 2022, Meralco recently started the construction of the dedicated 115 kV-34.5kV substation which will be located within Vermosa. Slated for full operations by December 2022, the substation will provide adequate capacity to accommodate new and additional load applications in the area. This will guarantee a smooth flow of electricity for Vermosa dwellers, whether from residential customers or the commercial and industrial accounts, catering to the retail, sports and leisure and office markets.

In July 11, 2022, Ayala Corporation and Ayala Land also broke ground for additional facilities at the Ayala Vermosa Sports Hub (AVSH) including the athlete’s dormitory and the multi-purpose field. These world-class facilities expand Ayala’s commitment to developing the Filipino athlete by providing venues that will enhance training.

Also in the works are Ayala Malls Vermosa retail opening, a central park and a transport terminal, a chapel within DLSZ campus and a church in the drawing board.

More key developments will be undertaken over the next few years, prompting residents and businesses to invest in Vermosa . This early, the capital values have almost doubled at 82% land value appreciation of commercial lot investments since its launch in 2014.

Vermosa  is a premier development of Ayala Land that promises to deliver accelerated growth in the South. Its strategic location and accessibility via major road networks, blends suburban charm with the convenience of city life, work, and play. Master planned as the first estate to champion the advocacy for healthy and active living, the Ayala Vermosa Sports Hub (AVSH) is a turn-key development, housing various state-of-the-art sports facilities and wellness amenities, to promote and support a fit and balanced lifestyle. To know more about Vermosa, visit or send a message on Facebook via @VermosaP.




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