Rustan's - Celebrating 70 years of the extraordinary | Inquirer Business

Rustan’s – Celebrating 70 years of the extraordinary

/ 12:08 PM August 12, 2022

2022 hails the 70th anniversary of upscale retail favourite Rustan’s, with celebrations taking place this coming season in-store and online.

Started in 1952 by Gliceria ‘Glecy’ Rustia-Tantoco with the full support of her husband Bienvenido ‘Benny’ Tantoco Sr., Rustan’s was born from a true passion and appreciation of the best quality items and brands from across the globe.  Their extraordinary style and vision created the brand that today is the country’s leading luxury retail destination, serving only the finest brands, products, and service.

To commemorate the last 70 years of excellence, this coming season sees a great celebration of historic moments in time displayed in store and online – not only from the brand’s rich history as a leading beacon in fashion innovation for the Philippines, but also interestingly featuring key memories from the many loyal customers who cross-generationally are intrinsically part of this extraordinary story.  Highlights include groundbreaking moments that showcase founder Glecy being the first person to licence Christian Dior in the Philippines, bring an exclusive distribution of Lacoste to the country, and open the first Charriol boutique also.  It also features customer stories, from the everyday to the momentous – all of which showcase how Rustan’s takes the seemingly ordinary and makes it extraordinary, through dedication to excellence in goods and service.


Zenaida R. Tantoco, Chairman & Chief Executive Officer of Rustan’s shared:

“70 years ago, my mother Glecy had a vision to bring the most luxurious and exciting brands to the Philippines – something that had never been done before.  Today her legacy is still alive, and the boundaries that she broke ensures that we still offer only the top brands, only the finest products and only the best service.  We are who we are because of her, alongside our ever-loyal customers who are such an entwinned part of our Rustan’s story.  Our promise is to constantly pursue how we can continue to make the everyday special for them, and the seemingly ordinary, extraordinary.”

Rustan's 70th anniversary

As part of the celebrations, customers will be invited to share their key Rustan’s moments from over the years to cement their part in this continued historic journey and engage as part of a ‘your story is our story’ campaign.  Alongside this, celebrations will also see many in-store events, promotions, and exciting new brands and collections being launched alongside an online anniversary sale – all encapsulated within a dynamic graphic that speaks to Rustan’s’ future.

The phenomenal Rustan’s story may have started 70 years ago, but it continues on – now with the exciting refurbishment of the Makati flagship store, and a continued dedication to serving only the finest in order to create ever-lasting moments for the people of the Philippines.

Personal Shopper On Call

Use the expert assistance of your favorite Personal Shopper or dial our Personal Shopper On-Call hotline 0917-111-1952 from 10:00am to 9:00pm. Contact your preferred Rustan’s store to request for the personal shopper service, and a Sales Associate will be assigned to assist you with your inquiries, order confirmation and payment transactions. Fulfilled orders can be collected via curbside pick-up or items can be delivered to you for free, for a minimum purchase requirement of P5,000.*

Be the first to know about the latest updates and amazing offers on your favorite brands by joining the Rustan’s LIVE Viber Community

Follow RustansPH on Instagram and Facebook, and shop 24/7 online at


Rustan’s Makati
Main Entrance, Courtyard Drive, facing Glorietta 5
Monday to Sunday: 10:00am to 9:00pm

Rustan’s Shangri-La
Main Entrance, Internal Road of Shangri-La Plaza
Monday to Sunday 10:00am to 9:00pm

Rustan’s Alabang
Main Entrance facing Parking Lot of Alabang Town Center, Commerce Avenue
Monday to Friday: 11:00am to 9:00pm
Saturday & Sunday: 10:00am to 9:00pm

Rustan’s Gateway
Main Entrance, General Aguinaldo Avenue facing New Frontier Theater
Monday to Friday: 11:00am to 9:00pm
Saturday & Sunday: 10:00am to 9:00pm

Rustan’s Cebu
Main Entrance, Cardinal Rosales Avenue
Monday to Sunday 10:00am to 9:00pm

Complete Terms & Conditions and additional information about the Personal Shopper on Call program can be found at


Subscribe to our business newsletter

Read Next
Don't miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: 70th anniversary, Rustan’s
For feedback, complaints, or inquiries, contact us.

© Copyright 1997-2022 | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.