Independent’s day

Independent’s day

/ 05:29 PM June 09, 2022

Being independent boosts your self-esteem, self-respect and self-reliance. Not everyone, though, is blessed with the ability to be independent. This goes for businesses as well, when international companies dominate and dictate the local market, and being too independent can lead to isolation.

But sometimes, like in the field of advertising, the mold can be remodeled. An independent agency, such as Catalytx Advertising Inc., can challenge global behemoths by breaking the shackles of foreign influence.


From a small agency established in 2000 with three associates and three clients, we are now one of the largest independent advertising agencies in the country.

Founded in 2000, with only three clients in its roster, Catalytx is a strategic marketing consultancy with effective advertising agency capabilities. Its purpose is to build seamless partnerships to help worthy clients succeed in growing their brands and businesses. Today, Catalytx is among the top independent advertising agencies in the country, and is a strong ally to over 40 local and international brands.

This Philippine Independence month, Catalytx Advertising Inc. takes pride in its independent streak. Free from restrictions, it has the vast potential to welcome new opportunities, new talents and new adventures with more creativity, more purview and more freedom. As a fiercely independent agency, Catalytx can go further than it has thought possible.


Independent. Individual. Instinctive.

Catalytx wields its independence by breaking the shackles that big agencies bind clients with, particularly local clients with smaller budgets. A big agency will confine a client to a policy of having headcount as a percentage of billing but a small but energetic agency like Catalytx won’t.

A big agency relies on regional alignments whose requirements are often limiting. Catalytx, on the other hand, is adept at thinking independently, successfully cutting through these constricting barriers.

As an instinctive agency, Catalytx runs a tight ship. It’s a lean and mean machine powered by strong bonds, genuine trust, and unshakable loyalty. Because they share common values, ethos and beliefs in the workplace, the management and employees are committed, determined and motivated.

Since the company is composed of like-minded individuals, it has developed a closeness akin to being a family. The comfort of being familiar allows for collaborations, discussions, and even fiery brainstorming sessions—all to accomplish the results that will satisfy its clients’ expectations.

Fair. Flexible. Free.

Catalytx is fair, unfiltered and flexible in dealing with every client it partners with – whether they’ve been with the agency for the past 20 years or have just been newly welcomed. Being local and independent, it is more rooted to the challenges and realities of the Philippine market.

Being proudly independent, it is granted the freedom to steer its strategic direction, including what other businesses to engage in or branch into such as merchandising, digital marketing, events and activations, and public relations.

Independence affords the agency the luxury to be decisive without any need to wait for international approval, to be less mired in office politics. No negativity. No toxicity.

Neutral. Nimble. No-nonsense.

At Catalytx, management and operations tend to be more entrepreneurial, a quality crucial for long-term profitability. It is not held down by the global or traditional way of doing advertising.

It puts a premium on being impartial. It doesn’t discriminate. It is fair-minded. It is agnostic to limitations or precepts. It lets client interest drive its actions.

It is budget-neutral. It can be flexible. It works with clients regardless of monetary constraints. It understands that some clients will have limited budgets. Its shelf of vital services is open and adjustable. It treats potential clients equitably.

It is media-neutral. It thinks of compelling concepts that are not just dependent on traditional platforms such as TV, radio or print. It is forward-thinking and fully equipped to conquer the digital frontier.

It is celebrity-neutral. Its spellbinding ideas don’t rely on the cult of celebrities or the fickle clout of personalities.

Smooth, Sincere, Seamless

Equitability, along with independence, allows Catalytx to work seamlessly as a marketing partner. It has nurtured harmonious relationships with clients since its founding in 2000. It sincerely cares for clients’ businesses. This makes it easier for the agency to be objective in giving sound advice.

The seamless service it provides is heightened by a personal approach that can come only from an independent agency. That is to say, clients’ success will be the agency’s success; clients’ needs will be fulfilled, with immediate feedback; and its clients’ brands will be known in a massive and effective way.

Take note, 99% of businesses in the Philippines are small- to medium-scale, local, and competitive. Beyond that, they represent a wide diversity of visions, philosophies, and values that require sincerity, enthusiasm, and authenticity to convey and amplify.

As a proudly independent and passionate agency, that is what Catalytx strives to embody not just in the way it works, but in how it helps brands navigate the path of growth and success.



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