Camella expands reach, strengthens foothold

Written By: Amy R. Remo

Trusted brand Camella has mapped out a strategic expansion plan that will see the launch of 10 new projects and towers this year to serve a significant pent-up demand for quality built residences.

The mid-market residential arm of Vista Land & Lifescapes, Inc. sees this move as a way to give Filipino families more opportunities for homeownership, as these upcoming projects will further widen its already extensive portfolio of offerings. Indeed, this planned expansion will not only solidify Camella’s already strong foothold in the regional markets, but will more importantly signal its staunch commitment to provide modern, conducive dwelling spaces for Filipinos as well as its continued confidence in the Philippine real estate sector.

The homes of Camella are designed for the future and built to respond to what its homeowners need today.

“We are setting the trend for innovation as we build and expand in ways never seen before—Camella takes on 2022 unimpeded as we tirelessly fulfill our commitment to provide every Filipino family the opportunity of home ownership,” said Jerylle Luz C. Quismundo, chief operating officer of Vista Land.

“The demand for quality -built homes and condominium developments in the regions for Filipino families continues to be our inspiration to build and expand into more growth areas,” she added.

At the same time, these exciting ventures and new partnerships will further ensure an unprecedented growth for the brand, said Quismundo.

Nationwide expansion

For horizontal developments, seven projects are set to be unveiled this year.

These include the 10-hectare Camella Santa Rosa, rising within the first class municipality of Santa Rosa in Nueva Ecija, and the Camella Alta Santiago, which is located within the coastal province of Isabela.

In the South, this Vista Land brand will have Camella Quezon, which will offer a Tuscan-inspired community to those who would want to call Isabang—a barangay bordering the cities of Lucena and Tayabas in Quezon province—as their new home. Camella Verano San Juan meanwhile will rise in San Juan, a first class municipality in Batangas famous for its beautiful beaches, mangroves and ancestral homes, among other tourist attractions.

Dasmariñas City, a thriving industrial and educational hub in Cavite, will be the site of the soon-to-open exclusive community called Camella Praverde. Future residents are afforded opportunities for growth, education, business and employment as Dasmariñas is touted to be among the key players of Cavite’s economic growth.

For one, the city is home to eight economic zones and industrial estates including the Cavite Industrial Estates (FCIE), Molave Compound and Dasmariñas Technopark. It has also been dubbed as Cavite’s “university capital,” owing to the presence of several large educational institutions here.

Further down south in Mindanao, Camella also continues to break new grounds. Camella Trails will soon rise in the highly urbanized General Santos City, which has long held the title, “Tuna Capital of the Philippines” while  Camella Zamboanga is a highly anticipated residential development in the Zamboanga peninsula.

Additional towers will also be launched for three of its condominium developments namely Camella Manors Lipa in Batangas; Camella Manors Verdant, which is located in the world renowned premier destination that is Palawan; and Camella Manors Frontera in Davao.

The Camella Manors Northpoint in Davao City is a British colonial themed mid-rise vertical village, with your choice of mountain, sea, or pine tree garden views.

Camella Manors Caloocan is the first mixed-use development in the northern portion of Caloocan City.

Realizing dreams

As it further beefs up its portfolio of offerings, Camella makes it even easier for more Filipino families to realize their lifelong dream of having their own homes.

Whether one aspires for an extended family home, a start-up townhome, or a long-term condominium investment, buyers will always be assured of an excellent choice in Camella—outstanding value, contemporary design, and accessibility to major shopping areas, hospitals, churches, schools and universities, as well as work and business hubs in central locations. Its price points further allow Camella to cater to a wider range within its market.

Camella communities offer house and lot packages for well-built townhouses, single-detached two-storey homes, with prices ranging from P3.5 million to P12 million. Its mid-rise resort-themed vertical villages meanwhile also provide varying cuts to suit their buyers’ needs—from studio, to one- to three-bedroom units, with prices ranging from P4 million to P9 million.

The memories created in each Camella home and community are cherished throughout time, and through many generations.

Brand of excellence

Within these developments, Camella brings its well known brand of excellence, which has since set the standards and catered to the evolving needs of its buyers and their families.

Its communities ensure a more holistic environment thanks to the choice amenities that have been integrated in every Camella development. Spacious clubhouses serve as venues for intimate gatherings and grand reunions while recreational amenities such as swimming pools, pocket gardens, playground and sports facilities offer ways for them to unwind. The gated communities likewise feature round-the-clock security and efficient property management.

Today, Camella has built over 500,000 homes and vertical villages, and maintains a strong presence in 47 provinces and 149 cities and municipalities, while aggressively expanding to other regions in Luzon, Visayas and Mindanao. Its remarkable growth over the last 45 years has no doubt propelled it to become a strong market leader in its segment.

Offering far more than homes and vertical villages for middle-income Filipino families, Camella is here to continue on solid ground—nurturing families, building vertical villages and creating sustainable communities.

To know more, visit www.camella.com.ph and follow @CamellaOfficial on Facebook, Instagram and Twitter

Camella Manors Soleia is a multi-tower vertical village in Butuan City, and the brand’s first condominium venture in Northern Mindanao.

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