Ensuring relevance through innovation
Inquirer Property continues to hold webinars that aim to educate homebuyers and investors.
It has always been part of Inquirer Property’s thrust to engage its readers and share as much invaluable information with them, especially those who are looking to invest in their own living space or fatten their nest egg with real estate acquisitions.
Over the years, Inquirer Property has forged partnerships with fellow innovators to bring more helpful content to its readers. This year, the section decided to go the extra mile with more exciting features and innovations never before seen in a real estate section of a broadsheet.
Investing in your own home—whether it’s a studio unit in the middle of the bustling city or a single-family detached house in the suburbs—is no easy feat. It can be daunting and entails painstaking details that need careful deliberation before a decision can be made. And this is where Inquirer Property comes in.
Hows of Housing
‘The Hows of Housing’
There’s more to audio streaming services than listening to your favorite tunes. Podcasts, those audio programs you can listen to for free, have become extremely popular, with Inquirer Property setting up a home in this world of spoken words.
Hosted by Property editor Tek Samaniego, “The Hows of Housing” is meant to equip millennials and Gen Zs “with enough knowledge so they could buy their own home, or at least decide whether they are ready to do so.” It is the fifth title that the Philippine Daily Inquirer has created, together with PumaPodcast, an award-winning enterprise podcast production company.
In “The Hows of Housing,” Samaniego speaks with real estate experts and young people to explain the processes involved in buying a home. Bottomline questions such as “How much do I need to be able to buy my first home?” “Should I get a condo unit or build a house from scratch?” and “What documents do I need to prepare when buying my first home?” will be answered.
Viber Sticker Pack
Viber community and sticker pack
During the course of the pandemic, the section teamed up with Megamobile Inc. and launched the Inquirer Property Viber Community so that subscribers can get up-to-the-minute news and trends on both local and international real estate scenes. Since almost everyone started doing everything from their homes—working, studying, relaxing, staying fit, engaging in hobbies—the creation of this Viber community couldn’t have come at a better time, as it also gave out do-it-yourself and easy-to-follow design tips, home kitchen hacks, even secrets on how to be a blooming “plantita.”
In addition, Inquirer Property came up with a Viber sticker pack, featuring none other than Philippine Daily Inquirer’s beloved Guyito. Illustrated by Megamobile creative artist Katrice Elaisa Naval, the stickers are designed to make checking in on family and friends fun, thoughtful, and conversational.
To further boost its presence online, Inquirer Property hosted over a dozen webinars in 2021 alone.
INQclusives
Further boosting its presence online, Inquirer Property hosted over a dozen webinars in 2021 alone. “INQlusive: The Inquirer Webinar Series” tackled a variety of interesting real estate topics. It shone the spotlight on the country’s new growth centers, discussed which properties are viable and promising investments despite the pandemic, and enlightened the public on real estate investment trusts, among others.
Inquirer Property partnered with various organizations in producing these INQclusives as well. Avida Land, a subsidiary of Ayala Land, has teamed up with the section as its exclusive print partner in its most recent Homepossible Live virtual event, “Avida Homepossible: Investing is your perfect ‘Mine.’” It also zoomed in on millennials and members of Gen Z in an earlier webinar, “Add to Cart,” which took a peek into the minds of these next generation buyers.
The section was the initial media partner of ViCon, the Villar Group’s first and largest virtual property expo. The pioneering event showcased the real estate developer’s portfolio, from premium brands to affordable and low-cost offerings.
Inquirer newsletter
The Inquirer Property newsletter
How about getting your real estate news as soon as you wake up, right on your bedside? Inquirer Property has made it extra accessible for its readers to get the latest through Inquirer Property newsletters.
Subscribers are sent an email in the morning each time a fresh Inquirer Property issue comes out. All you need to do is tap on the link of your chosen article and you’ll be directed to its page on the Philippine Daily Inquirer Plus. What a way to start the day right!
