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The Hows of Housing, an Inquirer Property podcast

/ 03:24 AM October 02, 2021

Inquirer Property is breaking into the podcasting scene with “The Hows of Housing.”

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This new Inquirer podcast, powered by enterprise podcast production company PumaPodcast, will release the first of five episodes on Oct. 9 via Spotify, Apple Podcasts, Google Podcasts and other platforms. It will be hosted by Inquirer Property editor Tek Samaniego.

“We are excited for this new chapter for Inquirer Property,” Samaniego said. “As the leading source of real estate news, we always try our best to deliver informative and engaging content across multiple platforms—from print, online, social media such as Facebook and Instagram, to Inquirer Mobile app and Viber. We continue to evolve to remain relevant and reach a much wider market.”

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With this project, Inquirer Property is tapping into podcasts, a habit that has boomed in the Philippines and all over the world during the pandemic.

“The Hows of Housing” is the fifth title PumaPodcast has created with the Philippine Daily Inquirer. The partnership already produced two seasons of OPM and true crime podcasts “Aux Lang” and “Super Evil,” respectively. Pop culture podcast “Super Random” and Korean language podcast “Let’s Talk Oppa” are on Season 2.

“Each Inquirer podcast talks to a different audience, and this audience has been responding positively,” said Tricia Aquino, chief content officer at PumaPodcast who is also involved in producing “The Hows of Housing.”

“Podcasting continues to grow … It’s further encouraging that people will listen to many podcasts, and many different kinds,” she explained. “The audience is diverse, as is reflected in the podcasts that are popular. Sure, you can get celebrity talk show-type pods, but you also have true crime, horror, love stories, hard-hitting journalism, comedy, and pretty much anything else you can imagine.”

The newest title under Inquirer Podcasts hopes to carve a niche among millennials and Gen Z “to equip them with enough knowledge so they could buy their own home, or at least decide whether they were ready to do so.”

“The Hows of Housing” primarily wants to quell fears about homebuying among young people by offering useful tips and practical insights.

Aquino explained: “Having your own place is a universal dream, but research shows that millennials and Gen Z are buying homes later than their parents’ generations. That’s not because the youth isn’t interested; it’s because the current generation faces unique challenges in getting there.”

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Samaniego will talk to real estate experts and young people to explain the processes involved in buying a home. She will ask the crucial questions—“How much do I need to save?”, “What is livability?” and “What paperwork is involved?”—but in a more casual, easygoing, conversational setting. To get a preview of “The Hows of Housing,” check out its trailer which dropped last Oct. 1.

Aquino said the experience would sound like “your friend [was] talking you through this important step in adulting.”

“This podcast … is an opportunity for us to show our commitment to our readers and followers that we will continue to provide relevant news, latest trends, useful insights and tips that will help them make an informed choice when it comes to real estate,” Samaniego noted. “We hope you can all tune in to our pilot episode on Oct. 9.”

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TAGS: Inquirer Property, Podcast, The Hows of Housing
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