Constantly evolving, Camella stays on top | Inquirer Business

Constantly evolving, Camella stays on top

/ 04:10 AM August 29, 2020

Our concept of an ideal home is usually a “moving target.” Our dream dwellings change with the latest design trends, social movements or personal sensibilities. Visuals and technologies around us can always move the dial. Thus, a developer coming to the homebuilding scene to dominate it for years gets us asking: How does it stay on top in such a dynamic field?

For Camella, the key was identifying the constant in the changing ideals: the experience of coming home. No matter the form or make of a house, the sentimental Filipino aches to head there at the end of a long day as it symbolizes accomplishment, comfort, security and belongingness.

For being able to provide Filipinos such an ideal home, Camella has become a favored choice of many hardworking individuals, for more than four decades now.


Camella ensures affordability and value-for-money homes in secure communities.

Founded in 1977, the developer offers a wide selection of exceptional house-and-lot addresses for the low- and mid-income markets. Over the last 43 years, Camella has built over 500,000 homes in 47 provinces and 149 cities and municipalities. Homes are inside masterplanned townships where residents also get to enjoy shared spaces and amenities like clubhouses, gardens, jogging circuits and swimming pools. These features have encouraged dwellers to become a close-knit community.


Its diverse portfolio is connected by Camella’s five pillars. Each house highlights convenience and upgraded lifestyle. The community is safe and secure with guarded gates, perimeter fences and round-the-clock security. Just outside the village are essential establishments, transportation hubs and access roads, lending residents an excellent location. All these make every Camella property a wise investment—one that is built to last and set to appreciate over time.

Taking the mission to provide ideal homes seriously, Camella ensures affordability and value-for-money. Flexible payment options have helped potential buyers realize their dream of owning a home.


Camella also offers lot-only properties (payable within 24 months at zero interest) and For Immediate Turnover (FIT) homes (with up to 5 percent discount on downpayment). Homebuyers and investors may reserve a property through the company website while payments may also be settled online.

Camella offers communities conducive to raising families.

The time-tested formula of the country’s largest homebuilder make its structures apt for the new normal. Homeowners now find that they need only minor tweaks to make their addresses suited for the drastic shifts of the COVID-19 pandemic. Homes are built with a flexible open floor plan and ample spacing, which enables isolation and social distancing.

The lots also provide flexibility for gardening and construction, among others. The houses with balconies help residents enjoy a dose of sun without even stepping out, although people can also choose to walk around the village, rest assured that it is clean and orderly.

Camella houses are likewise internet- and smart technology-ready. It earlier introduced “SmartHomes” featuring energy-saving and contactless equipment. From a mobile device, one can now control locks, appliances and scene settings.

If you are still undecided, tour Camella properties using your mobile phone with the AR3D app, a virtual showroom with 3D house models, 360-degree panoramic views and more. In lieu of a tour, let augmented reality help you find the home ideal for you.

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