Midori: Grand choice for the mid-market

The Grand Midori Ortigas is Federal Land’s first foray in the Ortigas central business district.

Experts from various fields have long had their eyes on the expanding middle class as it has been driving growth in many economies.

And why shouldn’t this segment stimulate progress? People in the middle class now have a stronger purchasing power that allows them to spend for both their needs and a few additional luxuries—mostly evident in the many trending posts on social media, from travel goals, food porn to outfits of the day, and more. On the economic side, this translated into gains and better opportunities across industries.

For this confident and competent (and relentlessly growing) chunk of the population, it has been about doing, achieving and owning. This rise has sent an unambiguous message to many businesses that the middle class is rife for the taking.

First foray in Ortigas

Appreciating this trend, Federal Land Inc. is now banking on the verve of this strong and expanding segment as it builds a second coming for an award-winning namesake that took Japanese values to the country’s skyline: the Grand Midori Ortigas, the developer’s first foray into the Ortigas central business district.

This iteration is taller than 38-storey predecessor Grand Midori Makati in Legazpi Village, a stunning high-rise built in 2011. Rising on a prime 5,090-sqm property on Exchange Road, Grand Midori Ortigas is comprised of two towers with 42 floors each. It offers a mix of 810 studio, one-bedroom, two-bedroom and three-bedroom units.

Choosing to live in Grand Midori Ortigas means being near lifestyle hubs, commercial complexes, and educational and medical facilities.

It is right in the heart of Ortigas CBD, which strategically encompasses Pasig, Mandaluyong and Quezon cities; and is accessible to and from other urban centers. Public infrastructure projects will make this address even more in-demand: the BGC-Ortigas Center Link and Metro Manila Subway Project, set for completion by 2020 and 2025, respectively.

Cosmopolitan destination

Ortigas Center has been a longtime cosmopolitan destination. Choosing to live in Grand Midori Ortigas means being near lifestyle hubs, commercial complexes, and educational and medical facilities.

Couple that winning location with the building’s own merits and you’ll have an option well worth your investment. There’s the Grand Midori philosophy of clean and fuss-free living; the façade’s weave patterns which provide a preview of the gracefulness and sensibility of the project; as well as the interiors and landscape which expound on the concepts of “wabi-sabi” (perfect imperfection) and “miyabi” (elegance).

Facilities at the Grand Midori Ortigas meanwhile promote a well-balanced life for the urban citizen. Rest and relaxation are integral to the building and hence it will offer a yoga room, game room, and even an outdoor jacuzzi. The fitness area and lap pool tick the requirements for physical activity. Grand Midori Ortigas also has a lounge area, conference room, tutoring room and multifunction room. Residents may hang out at the landscape garden.

Renowned partners

Federal Land once again partners with Orix Corp., determined to recapture the flair that has won its Makati project the Gold Award for Outstanding Developer in the Residential High Rise category during the 2017 FIABCI-Philippines International Real Estate Federation’s Property and Real Estate Awards. Celebrated architectural firm Tange Associate ensures that the overall conceptual design captures the Japanese edge.

True to its heritage, Federal Land wants Grand Midori Ortigas to provide well-designed homes exemplifying the aspirations and expectations of its residents. This project adds to the brand’s proud portfolio of iconic and world-class buildings that their dwellers truly identify with and love. Lending more finesse and refinement is the Japanese pursuit of innovation, aesthetic and discipline.

With features that capture the resident’s desire for premium living, Grand Midori Ortigas is nothing short of a middle-class fantasy. Good thing fantasy is not just a dream these days—it’s a goal.