A coffee project most Instagrammable
Coffee shops have a certain air to it that immediately provides warmth and comfort even when one has just stepped inside.
For some, it may be the soothing aroma of freshly brewed coffee, or the savory scent of homemade pasta drifting through the air. Others don’t even crave that “coffee shop smell”—students may prefer a quaint, quiet and peaceful place to get a head start on their reading assignments, while workers may be seeking for a certain ambience that would allow them to focus on finishing a report due the following day.
Whatever it is that one may be looking for in a coffee shop, one thing is for certain: these little spaces tucked in the streets near universities or boldly standing out in business districts bring out a sense of comfort for whoever steps inside.
It’s a plus if they find the pastries and meals to be worth the trip. And if they’re lucky, they will find a shop that has it all. For coffee lovers in the Philippines, this one-stop shop could be Coffee Project, which was ranked 24th in Big Seven Travel’s “Top 50 Most Instagrammable Cafés in the World.”
This achievement is only apt for a café that promises a garden look and homey vibe: some of its branches have hand-painted flowers and leaves on their ceilings, which connect to the actual plants hanging from above—perfect for your latest Instagram or FB post.
With its first branch at Starmall Alabang opening in 2014, Coffee Project was a dream that billionaire Manuel B. Villar Jr. wanted to fulfill, not only for himself but for coffee lovers all over the country as well.
Villar didn’t want to create the usual type of coffee shops you’d see sprouting across the metro. He wanted one with an ambience, something warm, beautiful and cozy, and something similar to cafés abroad.
So when he decided to finally have a coffee shop, it was because he wanted the people to have a space that was beautiful, comfortable, peaceful and elegant.
Coffee Project’s interiors, aside from its selection of beverages and pasta, help attract all sorts of customers. Ambience was made warmer with pots of plants hanging from the ceiling, bikes mounted on walls, wooden panels, touches of green in every nook and cranny of the stop, frames with inspirational quotes to get by.
Decorative partitions and ample spaces between tables provided certain privacy for its diners and coffee drinkers. The psychology of color meanwhile suggests that the orange light helps lift the mood of learners, which then aids in their focus and neural functioning, thus giving justice to the mood light used by most coffee shops.
It is then evident that a coffee shop’s appearance easily affects how its regular consumers react: a peaceful and serene environment accounts for the constant focus and determination displayed by workers, students, business partners or even just friends catching up. The Association for Psychological Science states that people prefer to swap lying down in bed while working with sitting up right in wooden chairs and sipping on coffee because “concentration can be contagious.”
Of course, the other necessities are there too: sockets are available, near almost every table, and WiFi is made available for those who will order food or beverage. That’s helpful too, especially if you want to pull an all-nighter to finish research papers or presentations. Some branches also offer free parking.
Coffee Project does not only take pride in being included on the list of photogenic cafés in the world because it is more than just that. Its physical appearance appears to also help customers become productive at any time of the day they thought would be end up in procrastination.
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