PH advertisers to get Nielsen’s YouTube ad analysis service

Advertisers on YouTube will now be able to measure how their digital ads are performing among Filipino viewers using the mobile app of the popular video sharing site—a crucial source of data given the sharp growth of smartphone penetration in the country.

In a statement, the media research firm said it had expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings in the Philippines, along with 25 other countries, and expanding the service’s coverage to 34 nations.

“As people increasingly watch videos across digital platforms and devices, Nielsen’s comprehensive measurement of YouTube through Digital Ad Ratings is crucial to provide a complete picture of media consumption and help clients quantify their digital marketing investments,” Nielsen Media executive director for the Philippines Tin Amper said.

The service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices.

“With this expansion, Nielsen Digital Ad Ratings clients will have access to age and gender demographics for consumers viewing advertising on the YouTube mobile app, as well as reach, frequency and gross rating points,” the company said.

Measurement of Digital Ad Ratings for YouTube’s mobile app was made available in the United States in June 2017, in Canada and Japan in October 2017, in the United Kingdom, France and Germany in January 2018, and in Australia and Italy on Sept. 1, 2018. —DAXIM L. LUCAS