RedDoorz sets expansion in PH

RedDoorz COO Rishabh Singhi

RedDoorz, which calls itself Southeast Asia’s fastest growing value hotel chain, will invest $10 million, or more than P500 million, in further expanding its footprint in the Philippines.

RedDoorz COO Rishabh Singhi said the company had so far invested about $3 million in the last three quarters of last year, a move which resulted in about 100 hotel properties now under its name.

While it is a value hotel chain, the company does not own any hotel. Rather, the company brands unbranded small mom and pop hotels, and upgrades them so they can offer consistent customer service experience, according to Singhi.

“We plan to invest around $10 million in the Philippines this year,” he said on the sidelines of a press briefing.

The company started its business in Indonesia before branching out to the Philippines and Singapore in the first quarter of last year.

After only three quarters, the company has already expanded in Metro Manila, Davao, Pampanga, Tagaytay and Cebu.

In 2019, he said the firm would enter other local markets, such as Bohol and Boracay, and add 150 more properties to its name.