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No lull in ABS-CBN, GMA ratings duel

/ 05:16 AM October 04, 2018

Media giants ABS-CBN Corp. and GMA Network Inc. continued to lock horns over television ratings for the month of September.

GMA Network Inc. said it maintained its lead in viewer-rich urban areas, mainly in Luzon, while ABS-CBN claimed an overall lead nationwide.

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GMA, citing data from Nielsen TV Audience Measurement, posted a total day people audience share of 41.1 percent in the National Urban Television Audience Measurement for Sept. 2018. The figure was ahead of ABS-CBN’s 37.1 percent.

ABS-CBN, whose third-party research provider Kantar Media took a broader scope, noted an average audience share of 44 percent against GMA’s 33 percent.

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As with previous months, GMA underscored its reach in Urban Luzon and Mega Manila, which accounted for the majority urban television viewers in the country.

In Urban Luzon, GMA claimed a total day people audience share of 46.7 percent versus ABS-CBN’s 30.8 percent. Its lead in Mega Manila stood at 48.6 percent against ABS-CBN’s 27.9 percent.

ABS-CBN, for its part, said it was ahead in the coveted primetime block. It also cited its leading position in Metro Manila, a key part of Mega Manila, as well as in Visayas and Mindanao.

For the primetime block, ABS-CBN said it lured some 47 percent of viewers against GMA’s 34 percent. In Metro Manila, its average audience share stood at 41 percent versus GMA’s 28 percent.

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TAGS: ABS-CBN Corp., GMA Network Inc., Nielsen TV Audience Measurement, Television ratings
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