Creating an ideal community
Forty-five years after it was founded, Greenfield Development Corp. (GDC) is shifting its focus to wellness and vitality of its residents.
One of the leading real estate companies in the Philippines, GDC believed it should move beyond delivering communities that reduce environmental impacts and improve social practices.
“It was also during this period when we asked ourselves what’s next? How could we take this green, sustainable building movement to the next level? How could we apply it to Greenfield District, one of our most important properties and also where we first ventured into real estate?” said lawyer Duane AX Santos, EVP and general manager of GDC.
Noting how the market these days are increasingly focusing on healthier, more active lifestyles and thus, constantly on the lookout for properties that could empower them to better manage their own healthcare, GDC decided to create a city within a city where residents and tenants not only live, work and play but also contribute actively to their health and well-being.
“What we did this time is to gather the best names in the wellness industry and put them in one community—Greenfield District in Mandaluyong City,” said Santos.
He added that elsewhere in the world a number of real estate developers and healthcare are simultaneously evolving with focus on the individual and a renewed understanding of health and wellness. “As residents and workers become more aware of their health, we decided that their urban environment should continue to grow in ways that promote not only walkability, healthy food choices and green space for recreation and respite but also ones that would serve as a catalyst for urban renewal and healthy living,” explained Santos.
These healthcare points range from stand-alone, non-emergency care centers that provide a spectrum of opportunities to manage illnesses and wellness like the HealthFirst flagship branch located at the second and third levels of Soho Central.
“Here, Greenfield District residents and workers will be offered premium outpatient services such as doctor consultation, annual physical exam, executive checkup, ambulatory surgical service, laboratory and diagnostic tests, physical therapy and rehabilitation. HealthFirst in Greenfield District is also set to open a dialysis center as well as a women’s health center on the second level.
Those needing a reliable and effective personalized solutions to their illnesses or health condition may now visit Greenfield District’s BioBalance Institute located at the third level of the Soho Central. BioBalance offers several tests (nutrients and metabolic; gastrointestinal; allergy profiles; toxic elements profile) using the client’s urine as well as blood and from the results, provide a customized food and vitamin supplementation protocol that the client could conveniently take every day.
Fitness is the best medicine from stress and bad mood and Greenfield District is proud to have the anchor branch of Gold’s Gym at Soho Central. Covering more than 900 square meters complements the other one—Gold’s Gym Athletics—also located within Greenfield District (on Sheridan Street). The first of its kind in the country, Gold’s Gym Athletics is focused on sports and group fitness activities as it houses a basketball court and footsal area as well as offers popular and sought-after fitness regimens such as TRX, zumba and body jam.
Regarded as the biggest in the country, Greenfield District’s Trampoline Park on Mayflower Street is the ultimate stress buster for busy professionals and residents living in high stress environment.
This giant warehouse features over 70 differently designed trampolines allowing a group to play aerial dodgeball, volleyball, slam dunk basketball as well as conduct free-style jumps and flips (Crazy Foam Pit Fun), parkour lessons (a method of physical training that develops one’s ability to overcome obstacle primarily in urban environment) with professional instructors, fitness and aero dance with professional instructors.
Climb Central Manila located at The Portal on Mayflower Street in Greenfield District is for the more adventurous as it offers state-of-the-art facility that brings the climbing experience closer to enthusiasts of all ages. With its parent company located in Singapore, Climb Central Manila is the first to focus on nouveau climbers as it features unique safety systems (belaySAFE and Auto Belay) that allow climbers as young as 5 to quickly experience this sport.
The 413-sqm facility is air-conditioned and offers clean, comfortable, climbable walls ranging from 9-12 meters high.
“Indeed, so much has changed in this 15-hectare property previously known as the iconic Edsa Central. Forty years later, the new residential high-rise buildings that rose here already features fiber-optic technology that provides not only high-speed internet access to residential and commercial units but also a range of technological developments from remote-controlled entry and climate control to built-in web servers and video-conferencing capabilities,” said Santos.
With the presence of these various health- and wellness-oriented establishments within Greenfield District, Santos said GDC will continue to innovate to offer lifestyles that are notches higher than what the market has been accustomed to.
Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.